What Makes a Good Jewelry Wholesaler?

When you need to properly stock your business with costume jewelry, you need the right jewelry wholesaler to supply you with the best products. Choosing the perfect wholesaler can satisfy both you and your customers’ needs. But, how can you weed out the good wholesalers from the bad?

There is one reputable jewelry wholesaler that you can depend on to satisfy your needs: Wona Trading Inc. We have an almost infinite supply of costume jewelry: necklaces, bracelets, rings, pendants, brooches– anything you could imagine. Plus, we have themed products, like Christmas, Halloween, patriotic, and so much more. Whatever your customers are looking for from costume jewelry and beyond, they can find it in your business when you rely on Wona Trading Inc.

Unfortunately, it can be a difficult feat to pick out the good jewelry wholesalers from the bad ones. But, there are some key signs you can look for in your research to help you find the best of the best. Let’s look at just some of these signs of a good jewelry wholesaler so you can confidently select the right one for your business and clientele.

1.  The Right Products

This is an obvious point, but still an extremely vital one. The best wholesalers should have a lot of products for you to choose from when it comes to costume jewelry. There are numerous options they should make available for you, including but not limited to:

• Necklaces
• Brooches
• Earrings
• Headbands
• Sunglasses
• Bracelets
• Nose Rings
• Body Jewelry
• Anklets
• Watches

All of these products should be offered by a reputable supplier. Not only that, but these products should be high-quality and made with care. You wouldn’t want to provide your customers with costume jewelry that is poorly made, have issues such as missing pieces, faulty printing of designs, and any other undesirable cosmetic and functional problems.

2.  Extra Products Available

When you are looking for the right costume jewelry wholesaler for your business, they must have the products that you know your store needs. But, what if you or your customers are looking for something else, like keychains, bags, hats, face masks, or hair accessories?

A good wholesaler should have these extra products available for you. While it’s important they have the exact products you know you need, they should also have other products available just in case you suddenly need to stock your store with different and more varying products. When customers require a specific product you don’t have or even when the latest trend arrives, you’ll be ready.

At Wona Trading, we have a nearly infinite catalog of products that will suffice for nearly any business. We have all of the aforementioned costume jewelry pieces along with:

• Hair accessories
• Bras and hosiery
• Apparel
• Cosmetics
• Hats
• Bags
• COVID-19 wear and hand sanitizer

Within these categories, we have a plethora of options, styles, designs, and sizes. All of our products are also of the highest quality: just what you need out of your business’s supply to keep your customers satisfied and coming back for more. Plus, we add new items to our website every day! The more, the merrier, after all.

3.  Right Pricing

Good products usually cost more money. However, you shouldn’t have to pay an arm and a leg for the right products, either. When buying wholesale items, you should get discounted prices because you’re buying in bulk rather than simply buying single items.

With us at Wona Trading Inc., you will never be expected to make a minimum purchase. You could purchase one item to thousands of items at any one time! So you can get just what you need without needing to worry about paying a minimum price. We also offer you options for purchasing items individually, but also by the dozen. Our dozen pricing options offer a discount on the price if you were to get the same items individually.

4.  Physical Location

This point is especially important for new customers. When you want to ensure that you are getting the right products with the right quality, then the supplier should have a physical location for you to visit. There, you can see for yourself what you are about to buy before doing so for optimal quality assurance and peace of mind.

Not only that, but if you ever have any questions or concerns that you need to be addressed by a physical person, then the supplier’s physical location could certainly assist with that. Fortunately, we have a location in the heart of New York City for your convenience. You can come visit our storeroom to talk with our passionate staff and investigate our products for yourself.

5.  Shipping

While going into a shop is a unique experience, there are still moments when you require the convenience of online shopping and need to receive your purchases via mail. Therefore, it’s important that whichever jewelry wholesaler you choose to conduct business with has shipping options available. They should provide you with overall excellent shipping and handling services.

6.  Credibility and Experience

Like with any business deal, you need to ensure that the other party is reputable and legitimate. Therefore, considering their amount of experience in the industry is an important piece of the puzzle. The longer they’ve been in business, the more dependable they will most likely be.

Credibility should also be considered. Take into account the ratings and reviews of previous customers to get a better idea of what kind of products, customer service, and overall services you can expect from them.

We at Wona Trading Inc., for example, were founded in 2004 and have excellent reviews online. On Facebook alone, we have worked hard to receive our 4.7 out of 5 stars. It’s just one of the many signs that we take our customers’ satisfaction seriously.

These are the top six most important features of a good jewelry wholesaler that you can depend on. Be sure to investigate our many products on our website so you and your business can experience the Wona Trading Inc. difference.

Top 5 Costume Jewelry Pieces for Any Business

Costume jewelry has long been admired and loved by people of all ages and genders. It’s inexpensive, glamorous, colorful, and fun! They can be worn to so many different occasions and enjoyed by all, both wearers and observers alike.

If you are a business that sells these products, you are well aware of the craze costume jewelry has become and will continue to be. It’s a profitable market and your customers simply love them. Therefore, it’s a great idea to have these beautiful pieces of jewelry in bulk so your customers have ample options to choose from and have plenty of reasons to return to your establishment for more.

The question is, however, which wholesale costume jewelry should you invest in to make your customers as happy and stylish as possible? Let’s look at the five most important pieces of wholesale costume jewelry your business should purchase.

1.  Bracelets

One of the most important pieces of costume jewelry is the bracelet. These pieces of costume jewelry are easy to put on and wear throughout the day, so it’s only natural that people love to have as many of these as they can get their hands on.

Many folks who wear costume bracelets tend to have and wear multiple at a time, so it’s key to have these available in bulk and a wide array of colors, sizes, and designs. The possibilities are endless with costume bracelets. A child could fall in love with a gummy bear charm bracelet or a teenager could love the simplistic yet colorful rhinestone ball bracelet.

For those who enjoy wearing multiple matching bracelets, then considering our beaded stretch bracelets is an excellent choice. These come in a variety of colors: black, pink, brown, mint, red, or even multi-colored.

Another costume bracelet certain businesses need in stock is the rhinestone pave split cuff evening bracelet in both silver and gold. These are stunning pieces that can be worn in any setting, from casual to formal. It’s no wonder why these are beloved pieces!

2.  Necklaces

Necklaces are equally as important as bracelets when purchasing wholesale costume jewelry. These pieces are easy to slip on and accentuate any look, outfit, and style. They also come in a wide variety of looks, colors, lengths, and designs.

Any business that has costume jewelry should have a large selection of necklaces available for their clients. We have pages upon pages of necklaces available, but some of our most popular pieces are those that cater to individual zodiac signs and faceted bead necklaces.

We have eye-catching pieces of classic costume necklaces like the aforementioned pieces, but we also have those that can be worn on any occasion, like our sleek round pearl pendant pieces. These, like many of our other necklaces, can be worn on a multitude of occasions.

3.  Earrings

Earrings have long been beloved by many to accessorize any outfit. We have pieces that work wonders for those who have their ears pierced and for those who don’t. Our earrings can be used for everyday wear or formal occasions.

Our options for stunning earrings are in abundance: clip-on, crystal, fashion, message, metal hoops, studs, pearls and so much more. When offering a wide range of earrings, your customers can easily acquire earrings following their styles, occasions, and other such preferences. 

4.  Rings

Another example of jewelry pieces that applicable businesses should have isrings rings. Costume rings are stunning pieces that bring some life and style to any person’s finger or fingers. They are easy to slip on to bring any look from drab to fab.

We have plenty of options in our ring offerings. We recommend that, when purchasing wholesale costume jewelry for your business, you should have a wide range available. Some great examples are rhinestone embellished metal rings, smile rings, evil eye stretch rings, pave dome stretch rings, rhinestone emerald stretch rings, and marquise stone flower stretch rings.

The above are excellent suggestions that we recommend you have available in your business, but there are plenty of other outstanding options as well. We also have plenty of choices for children as well, like butterfly rings and flower rings.

You should also consider our ring sets, as some customers don’t want to just buy one ring, but would prefer to buy a matching set. A matching set would give them more bang for their buck, but also the option to wear just one, two, three, or more matching rings at one time. This lucite 3-piece ring set is just one fine example. 

5.  Watches

Nearly everyone enjoys bedazzling their wrist with jewelry, but watches have been a popular example of this for centuries. Unfortunately, a lot of authentic watches, such as gold and silver watches, are extremely expensive and deter many potential buyers.

However, if you make costume watches readily available to your customers, they will finally have affordable watches available to them. Plus, they can have one (or more!) that best suits their personality and style.

We have both digital and analog watches available for you to purchase in bulk. They can be accented with rhinestones or a variety of other gems, stones, and colors. We also have plenty of stunning bands. Our bands come in patterns, like zebra and checkered, or they can be made of stones with stretchy material. We also have just bands available for those who already have a watch they love, but want to add an extra bit of flair to it.

We even have plenty of cute options for children and adults, like our popular Rudolph Christmas-themed watch or thinking emoji watch.

When purchasing wholesale costume jewelry for your business, you should sincerely consider the top five: bracelets, necklaces, earrings, rings, and watches. If you have any questions about our offerings, feel free to call us at 1-212-725-3616 or email us at info@wonatrading.com. We can’t wait to help you accessorize your business and ultimately your customers with stunning costume jewelry!

Keeping Up with Wholesale Jewelry Fashion Trends

 

It can be very easy to become overwhelmed by all of the moving parts involved with wholesale jewelry procurement, and there are even more variables involved in wholesale jewelry fashion trends. Whether you are buying for yourself and your inner circle or responsible for the sales of a retail establishment, staying up to date on the latest and greatest involves constant interest, attention, and vigilance.

It might be second nature to some consumers, but when you’re tasked with the success of a fashion outlet, making sure you offer what your customers want is a matter of the utmost importance. You might say it’s kind of a big deal.

Here are some quick suggestions you can follow to stay up to date on current trends with a few other tidbits of wisdom thrown in to help you stay one step ahead of changes in your industry. 

1.    Be active on social media and keep current with what’s trending!

Keep in touch with your customers and see which accounts they are following on social media. Influencers hold a lot of clout on social media, as do some of the more prevalent brands in fashion. They are quick to get ahead of demand by advertising new releases.

Put the feelers out with your customers and see if you can pick up on the most popular accounts that you should also be following. Staying up to date on trending looks and styles will help you ensure that you stock your shelves with the jewelry and fashion accessories that will capture and hold your customers’ attention.

Instagram is only one example, though; you should also follow popular accounts on Facebook and Twitter. Start checking Pinterest out for popular design trends, too. You may be surprised at what you find.

2.    Read the fashion headlines

Believe it or not, print (and digital publications) are still a great way to keep in touch with what’s hot and what’s not. If you do pick your customers’ brains for their interest in certain styles, see what they’re reading, too. You just might be able to pick up some inspiration from a good old magazine - even if it’s published online.

Popular articles and publications often gloss the season’s most popular looks, and where they’re most popular. Even if a trend hasn’t hit your corner of the scene yet, staying ahead is the key to success in business.

3.    Be ready with seasonal styles or event specific pieces

Remember, fashion is subject to change with the season or at a moment’s notice, so if your business is going to develop a successful strategy, keeping up with wholesale jewelry fashion from a seasonal perspective is a must.

Notwithstanding the changes that may arise unpredictably throughout the seasons, it's generally a good idea to keep some season-specific pieces on hand, to match the spirit of the time. Offer winter-themed jewelry and accessories to your customers as well as pieces with more summery vibes. And don’t forget that you should offer jewelry that your customers might want to offer themed favors for birthday parties, weddings, anniversaries, graduations and similar events. Our fashionable jewelry collection includes a wide selection of high-quality costume jewelry as well as high fashion - these are perfect as favors or for themed occasions.

4.    Don’t miss out on an opportunity to mix and match

If you find a piece of jewelry from our collection that you’re sure will be a hit with your customers, then you’re perfectly positioned to expand on that style with a supporting piece of jewelry or a complimentary accessory from our collection.

Don’t forget that you can match necklaces as earrings as well as earrings and bracelets, or that hair accessories and sunglasses can be matched to jewelry as well. You want to offer your customers a selection of jewelry and accessories that will look good in company, and not just individually. Our quality whole fashion accessories turn the wheel over to you.

5.    Capitalize on cash cows

While it’s vital to stay ahead of trends in wholesale jewelry fashion and consumer preferences in general, don’t forget to offer those looks and styles that will never go out of business. While a specific trend in color, finish, enamel, or even a specific stone may fall out of favor, don’t nix an entire portion of your product catalog just because you aren’t sure where consumer preferences will be in a month.

6.    Don’t be afraid to take a risk on a style

All trends start somewhere, and your shop is just as well positioned to set a trend as a tabloid. Confidence and an intrepid spirit (mixed with a little bit of creativity, of course) can get you most of the way there. Of course, a celebrity endorsement will help, too, but you have to work with what you have, and quality wholesale fashion accessories are a good start!

If you have any additional questions about our wide range of fashion accessories and jewelry, please feel free to get in touch with us. You can reach our customer service team at 212-725-3616.

By the way, follow us on our social media accounts - check the right side of the page for our Facebook, Instagram and others - we’re always adding new items, and following us will keep you ahead of the curve.

Advice for Buying Wholesale Costume Jewellery

There are so many styles of jewelry and accessories that vary drastically from the next, it is no wonder that people get confused when shopping for wholesale costume jewellery. With all of these styles available, you might have a tough time narrowing down your options to a select, curated group to feature in your store. You want to hit all the right marks with your jewelry and accessories so that your offerings sell well every time to stock up. Wona Trading has a large, diverse selection of high-quality fashion accessories for you to explore, so we wanted to give you a good idea of where to begin. When shopping for wholesale costume jewellery, here are some tips you might find helpful.

What Would Your Customers Wear?

This is a good bit of advice for any sort of business, but early on you want to take a moment to identify and describe your normal customer. Ask yourself what the customers who buy your jewelry products look like in a general sense. You want to get an idea of what they are typically like and what they are coming in looking for. Understanding your customer should give you a better idea of what they want so you can prepare your store with those pieces. Some of the characteristics you might want to consider are their age group, lifestyle, and where they plan on wearing the jewelry they buy. People who are big party-goers might want very different jewelry than people who are just heading into work or are going to special events. Create a profile of what your jewelry customer is and use that to imagine the sorts of jewelry they would look for in your store. Then you can remind yourself of that customer profile when shopping for quality wholesale costume jewellery you think they would like. It should help you to keep on track while you are shopping so you stay focused on the sorts of products you are looking for. This generally involves observing your customers over time to pick up on common traits. Once you do that, you should be able to picture what kind of jewelry your customers want and where they would wear it, with some degree of confidence.

Offer Simple Styles

With all of the wild designs and fun trends of jewelry and accessories constantly coming out everyday, it is easy to get lost in the excitement of whatever is new. However, you might come to realize that new and trendy is not always the best choice for your shop. Sometimes it is better to hold back on all of the color and design and instead choose something that is more simple. Despite what you may be used to seeing in film and television, people do not always like flashy, bold outfits with attention-grabbing fashion accessories.

Many people actually keep their jewelry pretty simple, even if they like to wear different styles and have a good sized collection of jewelry and accessories. It is just their preference to have more subdued styles, so you might want to give them those kinds of options if you notice your customers mainly wearing things like stud earrings, small pendant necklaces, or sterling silver bands. For customers like this, it might be easier to shop for wholesale costume jewellery because you do not have to diversify as much as you would with trendier customers. What you will instead have to focus on are high-quality, minimalist designs. This is not always the case and will depend on your particular customers, but if they do fall into this category, you should find no trouble providing them with options. While we do keep a large selection of trendy wholesale fashion jewelry and accessories at Wona Trading, we also provide a fair amount of classic costume jewellery for you to consider.

Consider the Time of Year

Although simple, classic styles tend to work all year round, the same can not be said about all styles of jewelry. Just as people tend to change their outfits and color palettes at different times of the year, people tend to vary their jewelry. With the weather and general atmosphere changing, people tend to be attracted to things that fit in with that season's styles. This includes more playful, bold earrings and bracelets in the summer compared to statement rings and necklaces in the winter. The time of year also correlates to different events that take place at certain points in the year like holidays, graduations, or vacations. During these times, people will be seeking out jewelry that fits into their upcoming plans, so you want to offer that around the same time that they will be shopping.

You should keep your inventory of costume jewellery dynamic, changing throughout the year so it will stay fresh and seasonally appropriate. That means that you will have to anticipate these seasonal changes or events and purchase your wholesale costume jewellery ahead of time to be ready. You might want to mark up a calendar with particular dates to remind yourself to purchase your inventory in time. This should help you stay ahead of the game.

Diversify Your Styles

Try to make sure that you keep a diverse selection of styles in your store so that your customers will have a good range of options. That does not just mean buying more jewelry, but buying different styles of jewelry. If you are not mindful of it, you may accidentally order several styles of rings and earrings, but completely neglect necklaces and bracelets in the process. You should try to have a range of styles in each product category so that your customers will feel like you have a robust range of styles and not just a handful of one particular type of jewelry. Even if they are not sure of the exact style they want, as long as they know they want to browse for jewelry, they should be able to shop for the styles that stand out to them from a group. For that to happen, you will have to remember to create a mix of styles with your inventory. A mix of trendier styles with classic designs and more dramatic pieces all thrown together. And a good number of options across categories like rings, necklaces, bracelets, brooches, watches, and earrings. Give your customers a range of styles to choose from, and they will tell you what they want.

Know the Trends

While we did take some time to discuss those customers who prefer simpler designs of jewelry, we shouldn't forget those who enjoy trendy styles. These styles are popular for a reason as many people like to play around with their jewelry and wear different styles that veer away from classic and simple. Trendy styles of wholesale fashion jewelry give you plenty of options to choose from and several directions to go in, so you have more to offer customers. Before shopping for wholesale costume jewellery, you should look at the current trends and see what your customers would be interested in. Learning about the most recent trends can be pretty difficult because they change so often and sometimes seem to come out of nowhere suddenly.

To help you follow the newest trends, you really want a wholesale jewelry supplier that keeps up with trends like Wona Trading. We are constantly refreshing our selection of wholesale costume jewellery, so you know that you can find what you need here. This comes in handy when you realize that you do not have time to research current trends or you just do not have an idea of where to go. A reliable wholesale jewelry seller should be able to give you a little extra support in providing you with good options, so you will never be too far off base. 

Consider Body Jewelry

This seems to be a good fit for its own discussion since body jewelry is so often distinguished from typical jewelry. It's worn less often and seen as being more bold and daring than many other styles of jewelry. Although it might sound like it is less of a viable option because of that, it could actually be a smart choice for your business. If your customers are interested in body jewelry, but do not see them very often in stores they normally frequent, you could help to occupy that void. Body jewelry is normally associated with the summer and warm weather because people can show off the jewelry better with less bulky clothing. Once the temperatures start rising, you might want to bring in some pieces of body jewelry to give your customers the option. Of course, your customers may not be the type to enjoy body jewelry, but you will still want to give it some thought even if that is the conclusion you ultimately come to.

Test Out Ideas

If you are unsure about how certain styles of jewelry, like body jewelry for example, will perform in your store, you may want to give them a trial run. This is a good idea for those who want to branch out their options and see what will work for their customers. You should consider testing out new styles of costume jewellery to learn more about your customers and see what the breadth of your options are. Give some new styles a chance by purchasing smaller quantities every now and then and observing how they perform. Check to see how often your customers look at those pieces but ultimately leave them behind or if they buy them right away. You do not have to do this too often, but it could be a good idea on occasion to give yourself a refresh on what your customers are like and discover what they might be interested in that you did not even realize.

Create Thoughtful Displays

Presentation can make a big difference in how your customers see your products right away. It establishes a vision or a concept that your customers can get behind to help them imagine wearing the jewelry in a certain kind of way. It doesn't take too much to do either, you just want to have some pieces of jewelry placed together in a way that is complementary. Choose colors that play off of each other well, or place pieces together if they would look good worn together at once. This gives your customers an idea of where they can go with the jewelry and lure them in for a closer inspection. A nice display can also draw in customers who were not initially interested in buying jewelry. As they look around at what’s in your store, they might stop and look closer at the curated display of beautiful jewelry.

Include Jewelry Holders

Just as a bonus note, when you are shopping for wholesale costume jewellery, you might want to also pick up some jewelry holders. While shopping for jewelry, your customers might decide that they could also use a place to display their current and new jewelry. It is just good placement to have them all together and could potentially help drive sales of jewelry at the same time. These are also easy to shop for since we have them available in our shop alongside costume jewellery, so check them out as you shop to see if they spark a light in your mind.

We wanted to make shopping for wholesale costume jewellery a much easier process for you by breaking things down and bringing some things to your attention that you may not have even considered before. Shopping for wholesale jewelry of any kind can be stressful and confusing for anyone. It is much easier said than done to be able to successfully identify your customer and purchase the correct types of jewelry for your store. But with the right information at your disposal and a good jewelry wholesaler on standby, you should be able to figure things out and supply your store with some good options that will make you and your customers happy. We hope this was helpful, but if you have any other questions about our products or what it is like to shop with Wona Trading, please feel free to reach out to us, so we can clear up any of your concerns.

8 Tips for Buying Wholesale Jewelry

We know that shopping for all the right styles of wholesale jewelry is much easier said than done. It can be difficult trying to figure out the balance of different styles coming together so that you can provide your customers with exactly what they are looking for in their jewelry, each and every time. The good news is that there are some ways that you can shop for wholesale jewelry to improve your success in selling products. If you know some of these tips, you can have a much easier time figuring out which styles of jewelry to purchase next and improve your chances of making all the right purchasing decisions. Having this knowledge could help you greatly to make your purchases wisely.

In our experience here at Wona Trading, working with businesses of all sizes and catering to different audiences, we have noticed some things that have helped others to figure out what types of jewelry were the best fit for their customers. Once you have a solid idea of what you are doing and how you should be making purchases for your business, you should be able to eventually get into a pattern or flow so that it feels much more natural to shop for wholesale jewelry and it will eventually become fairly intuitive for you. You just might need a little help in getting to that point and we have a few ideas that might help you get there. Here are some tips to help you when buying jewelry for your store. Take your time going over each bit of advice and see what it can do for you and your business.

1. Imagine Your Customers

This may seem like it should go without saying, but it is important enough that we have to stress the point. Before you make any wholesale jewelry purchase, you have to have a distinct vision of your audience. This plays a major role in what you buy because you need to buy pieces for a certain type of person. Imagine why your customer is buying jewelry, how they would wear it, and when they would wear it. With all of that in mind, you are ready to purchase products you believe they will like.

2. Be Mindful of Color

Color makes a huge difference in how we see a piece of jewelry, so you need to give it some thought before you purchase. People have certain associations with color that affects the way they wear that jewelry. You have to acknowledge that some colors are more popular than others and people will turn away from jewelry if they do not feel like they would wear that particular color. It varies based on plenty of factors like time of year or the style, but you just have to give it thought on a case-by-case basis.

3. Keep Timeless Styles

You always want to carry some options for classic, timeless styles of jewelry because they stay desired regardless of the trends or time of year. Even if the current trends steer away from styles like simple metallic bangles and pendant necklaces, these styles are still appreciated for being so universal and easy to wear. Many people are not interested in following trends or wearing anything flashy and dramatic. They just want simple pieces that they can wear with any outfit and for any occasion. Keep your eye out for these elegant styles and try to keep a few options at all times for these designs.

4. Discover Trends

An important aspect of purchasing wholesale jewelry for your store is following trends as they change. Classic, simple styles of jewelry are consistently popular, but they are not your only options. Your customers would probably enjoy seeing some good options for trendy costume jewelry in your store. In order to purchase wholesale fashion jewelry for your store, you will need to keep up with trends as they emerge, evolve, and eventually fade away for a new style to take its place. You can do much of your research online if you are on social media seeing what celebrities and style-savvy people are wearing frequently. Many outlets also post about jewelry trends as they appear, so you can read up on these things every now and then to stay aware.

You might be relieved to at least hear that Wona Trading is constantly keeping up with evolving trends, so you can find the latest styles you need here every time. Just as a bit of advice, trends often lead into the opposite style emerging shortly after they become less popular. So if you see that large, chunky statement necklaces are trendy for a while, it is only a matter of time before subtle, simple necklaces become preferred.

5. Change With the Times

As you shop for wholesale jewelry, you want to make sure that you are not becoming too rigid in your selection of products all throughout the year. If you have a habit of simply repurchasing products and buying similar styles all year, you will want to loosen up the reins to become more fluid in your decision-making. The styles that you purchase should change throughout the year based on the seasons, holidays, weather, etc. People's wardrobes and styling are not usually static through an entire year. They tend to swap out some of their clothes and jewelry in exchange for different styles that feel more natural and appropriate for that time of year. While you make new purchases for jewelry, try not to choose the same styles consistently and instead be more flexible as styles change with the seasons. The brightly colored beaded bracelets you sold in the summer might not do as well in the winter as a silver cuff bracelet, and vice versa.

6. Experiment With Your Offerings

You should try to keep new styles of jewelry coming in and out of your store instead of a few particular styles. If you do not allow yourself the freedom to experiment with different offerings, you are only closing yourself off to new possibilities. It is good to mix things up every now and then so that you can test the waters and see how your customers react to new things. It is meant to be a learning experience for you so you can take that information and apply it to your future purchases. If you only offer the same basic styles of jewelry in different colors, you will only attract customers interested in those exact styles.

When you experiment with a variety of styles, you are essentially welcoming new audiences to your store to shop around. It does not have to be too much either, just a new style or two each time you place an order for wholesale jewelry. That way, you are not investing too much of your resources into uncertainty. With the information you derive from these little test runs, you get a better idea of what your audience wants to see from your store. Then in your next purchase, you will get less of this, more of that, and react quickly to what your customers are telling you they are interested in.

7. Choose Complementary Styles

Every now and then, you want to take a step back from what you are doing and see it for the bigger picture. Take a look at all of the individual pieces of jewelry you are purchasing and think about how they all would look together. This could apply to either physical brick-and-mortar stores or online shops. You might find some benefit in choosing products that all look good together and complement each other in style and color. Having a collection of products that are appealing to the eye could invite more attention from potential customers than just beautiful individual pieces.

From a distance or at a glance, customers may not see every little detail and every single piece of jewelry. What they can see, however, is a collection of beautiful jewelry that creates a strong presentation overall. That is what brings them in for a closer look at the designs and smaller details. Seeing all of these pieces of jewelry that look good together could also spark an idea in the minds of your customers, convincing them to buy more than one item since they can already clearly imagine how they would wear those pieces together. It might be helpful for you to have a vision in mind for what you want while you are shopping for wholesale jewelry so you can look for certain pieces that connect to that idea. Before you make your purchase, give your shopping cart another glance to see how all of the pieces look together and how they would look out on display with each other.

8. Offer Display Pieces

Another type of product that you might want to consider for your store is jewelry displays. It makes sense as a complementary product meant to go along with the jewelry itself. Even if you do not want to focus much retail space or attention on displays, you should still give the idea some thought seeing as it has so much potential to be sold alongside jewelry. Let's get into the idea behind that. Jewelry display pieces, as beautiful as they can be on their own, are intended to play support for different types of jewelry. Just as people are browsing through their options for jewelry, they see display pieces that remind them that everything they are buying will need a place to go. They take a moment to reimagine their jewelry collections and visualize where everything belongs in their current storage system. It is a gentle nudge to encourage them to get display pieces for their new jewelry.

Even if they already have enough space in their collections, seeing these displays could help them to reconsider how they have their pieces displayed. They may see an earring display rack and think it would be a beautiful way to show off their jewelry instead of hiding it away in a drawer or box. Seeing the jewelry could encourage customers to buy display pieces to put them in, and seeing jewelry displays could encourage them to buy more pieces to put out on display. The two types of products play off of each other well, so it would make sense to put them together.

We understand that it might seem like a lot to process all at once, but once you get a good idea of how to apply each point in real life, it should all fall into place much more easily than you may have expected. You just have to get the hang of things over time and all of these ideas will come into play on their own as you make your purchases. What it all ultimately comes down to is knowing who you are buying for and what your options are. When you find the perfect intersection between the two, you can create the ideal lineup of jewelry offerings to make your customers consistently happy. All that is left for you to do is to take the advice you feel best relates to your business and apply that to your future purchases of wholesale jewelry. You can start right here at Wona Trading and explore our wide selection of jewelry across different categories. We have something for everyone, so no matter what your customers' preferences are, you know that you can find what you need here.

And if you need any assistance in making your purchase, figuring out what to buy, asking about prices, or what it is like to shop with Wona Trading, we are always more than happy to help. Please feel free to reach out to our customer service team by email at info@wonatrading.com or by phone at 212-725-3616 during business hours.

5 Tips for Buying Jewelry Wholesale

We understand buying wholesale goods for any business can be challenging. You want to have all of the right products so that your customers will be interested in them and make a purchase, but that is easier said than done. In order to help you figure out how you want to buy jewelry wholesale, we gathered a few ideas based on our experience of purchasing products. This should give you a better idea of how you will go about your next wholesale order for jewelry. With that said, here are five tips we have for buying jewelry wholesale.

1. Do the Research

Before you make any purchase for jewelry wholesale, you want to do some research on what is currently in style for jewelry and accessories. Since jewelry trends are continuously changing throughout the year, it is important that you know what people are actively looking for at any point. This is even more valuable information for you if you sell fashion jewelry and have many younger customers since they are more likely to care about trends. Luckily, the internet makes it easy to keep up with styles and do light research on what is trending at the moment. After doing some research online through social media, posts about celebrity fashion, and articles discussing trends, you will have a better idea of the current trends. You can do this a handful of times throughout the year to always stay on top of things.

2. Think of Your Audience

In addition to doing your research on style trends, you should pay attention to the styles of your customers themselves. Consider how old they are and how that impacts the way they dress. Ask yourself where they are going and what they are going to do while wearing the jewelry they are buying from you. Are they going to parties, dates, special events, work, or school? Think of what you normally see them wear. Customers who dress modestly for work and school have very different interests compared to ones who wear colorful, bold outfits for concerts and parties. Identify who your customers are, so you can provide what they want in their jewelry.

3. Create a Mix

Provide your customers with a selection of different styles to shop from. Carrying different styles widens the audience you can serve and the occasions for which they would come to your business to buy jewelry. The same customer might need drastically different styles of jewelry for work compared to their personal time. Provide some options for casual, classic, elegant, and fashion jewelry even if some categories are more popular than others. You can always provide more options for the popular styles, but it is still good to present variety. Customers might find colorful or elegant styles draw them in, even when they only wear simple styles ordinarily. Diversity may catch their attention to invite them for a closer look.

4. Shop Seasonal Styles

While you are shopping for your store, you want to consider the seasonality of the pieces you are picking up. As with clothing, styles vary throughout the year and people tend to wear different styles of jewelry in the summer than in the winter. Wona Trading stays up-to-date with all of the latest trends, so you should be able to find appropriate seasonal styles any time of the year. During the warmer months, you will probably want to pick up options with bright colors, beadwork, and body jewelry. For the colder months, you may want heavier jewelry with gemstones and elegant, statement pieces for the holidays.

5. Test Out Ideas

Allow yourself to experiment with new styles of jewelry from time to time. It does not have to be much of an investment, just introduce a new style that you are unsure about and provide a smaller selection for that style than every other type of jewelry. This way, you can test out how your customers will respond to those new styles and see if it is something you want to provide more of in the future. When you shop for jewelry wholesale, include one or two styles that you are curious about and see how they perform in your store.

For more ideas and suggestions for buying all kinds of jewelry for your store, you can check out some of our other blog posts where we often talk about jewelry wholesale and other accessories we have available in our shop. You may be able to find some helpful information there that you can use for your own business. Aside from that, you can always look over our product selections and see what you believe your customers would be excited to find in your store. We have a large catalog of products including wholesale jewelry, so you will certainly be able to find what you are looking for, at a great price.

If you have any questions about buying from Wona Trading and what that experience is like, you can always reach out to us and we will gladly get back to you right away.

Wholesale Necklaces You Should Consider Buying

Anytime you plan out your inventory, you essentially become a trend forecaster. You are trying to determine which types of items will perform the best and be the most well-received by your customers. You must make an informed decision regarding which types of products and which exact varieties you want to have available in your store for purchase. This leaves you to imagine who your customers are, what they would come into the store looking for, and what they would be interested in seeing. With jewelry, you have a wide spectrum of styles and designs to choose from for your store. In some cases, it will be classic, universal styles that never seem to go out of style entirely. In other cases, it will be more trendy types of jewelry that keep up with current evolving styles, particularly among teenagers and young adults. Before you jump in and make any kind of wholesale jewelry purchase, you want to have a clear idea of what your options are overall. Let's focus on wholesale necklaces for now and discuss all of the types of necklaces you may want to consider purchasing for your store.

After going over each one of these broader categories for wholesale necklaces you can buy, you will have a better understanding of what your numerous options are and what you will want to choose between to serve your particular customers. This should make it easier for you to determine what types of necklaces you should be purchasing for your store's inventory.

Know Your Customers

When planning an order for wholesale necklaces, the first thing you will want to do is consider your audience. Think about who you are actually trying to sell products to and what they will want to see in your store. The more you know your customers, the better you will be able to predict what they want to buy from your store. So let's take a moment to first consider what your target audience is like and what could lead them to certain types of necklaces over others. First off, you will want to consider basic details like their demographics. Age, for example, could play a huge role in the types of jewelry they would be looking for. Then think about the purpose for them shopping at your store and for necklaces. They may be coming in to find something for a special occasion, or they might want something for daily use. Think about what the area you sell to is like and what are the sorts of things they will normally wear in that community.

Each of these factors plays a role in how your customers will shop for jewelry and how they respond to the different types of jewelry you have to offer. You will want to have a good number of options for the things that they will purchase the most often and fewer options for jewelry they will be less likely to purchase. However, you will want to keep in mind the appeal of diversity in styles. It could be helpful for your business to always keep around a few extra styles that are more eye-catching and less likely to be worn daily so that it will draw in more customers to examine your offerings. Even if they ultimately end up purchasing a simple chain necklace, it could be the colorful, detailed one that called them to look in the first place.

While you may find that your customers are more drawn to certain styles than others, you may still want to offer a smaller selection of different styles just for the sake of diversity. This also allows you to test for your audience's tastes as these rotating styles could reveal to you that your audience is interested in another type of style. Then you could try offering more of that to see how great the demand for it is. Providing a bit of variety can help you to experiment with what you offer with low risk since you are purchasing such a small amount at a time. In order to make a successful purchase of wholesale necklaces for your inventory, you want to start off at a good point of understanding.

With this in mind, we should be ready to move into discussing each category of necklaces that you will want to know about. You can choose to purchase from as many or as few of these categories as you see fit. The main point is to know what options there are so you can determine which ones fit your needs and the needs of your customers. Wona Trading has a considerable selection of necklaces in each category, so you will be able to find some great options for whatever you need.

Classic & Simple

Classic designs are an easy route to go down because they are so universally appreciated. These styles also tend to get more use in people's lives since they are so simple. Most people do not wear bold statement jewelry on a regular basis, but they are much more likely to be interested in wearing classic styles on the day-to-day. These classic designs, of course, include such details as pearls, gemstones, metals, simple patterns, and subtle use of color. Colors with these types of necklaces tend to be more subtle because they are not meant to draw too much attention most of the time and they are meant to work for a variety of different outfits or occasions.

You will often see color or gemstones being used in these styles of necklaces as pendants hanging from a simple chain necklace. This is a good, universal style that will work for a wide range of audiences and a wide range of styles. They can be dressed up for special occasions or dressed down for the everyday. You are most likely going to see some interest in these types of necklaces since so many people find these appealing for the amount of use they can get out of them. For that reason, you may want to have a good assortment of these necklaces available in your shop. This type of necklace will work especially well in neighborhoods where people are more likely to dress conservatively and simply on a daily basis.

Chains

Following a similar route as the classic styles of necklaces, we have chains. These are even more simple than traditional, classic designs because they do not typically employ the use of crystals, gemstones, or color. They can be worn with pendants, however, which gives them the option to be used in different ways and offer some versatility. The design elements of chain necklaces normally have to do with the size and pattern of the chain. Some are larger and meant to appear more stylized and noticeable. Others are thinner and easier to wear without drawing attention. Sometimes that is the goal that people have with their jewelry. They want to wear something nice that makes them feel more confident and pulled together, but they do not want to have a lot of attention to what they are wearing specifically.

The main appeal of chain necklaces is the simplicity. They are simple designs that are easy to wear with just about anything so they fill a similar role as classic styles. Chains are also more popular as a unisex option that men and women alike feel comfortable wearing typically. You could choose a few different styles and sizes of chain necklaces for your customers to wear with other necklaces and pendants or alone. Chains layer well with other chains of different shapes and lengths, so you may want to consider length and thickness as the two main varieties you want to offer in silver or gold.

Chokers

Although choker necklaces typically skew towards a younger audience, there are many different styles of chokers that make them quite popular with people in different age groups. You can find chokers that are more in tune with the latest trends and popular with people who keep up with changing trends. These will normally be more eye-catching with brighter colors and accent details. There are also more elegant styles of chokers that make for a very sleek, refined look for the evenings. While your first thought of choker necklaces may have been towards youthful, trendy styles, you should know there are many options for this shape of necklace. If you notice that chokers are making a comeback or that the people in your area are often wearing some sort of choker, you might want to keep up with that by offering chokers that they would be excited to see in person.

Fashion Jewelry

As we just touched on trends, let's delve further into this field. Fashion necklaces are meant to keep up with the constantly evolving trends in the fashion world. They are typically much more bold and experimental than simple chains and play off of many more design details. They can involve all sorts of colors, motifs, and materials. There are really no limits when it comes to fashion necklaces, so you have a lot to choose from for your store. To help you narrow your options down, you will want to stay aware of current trends and try to keep up with them. You can find many suggestions for emerging trends by looking online, but you may also want to look at your audience again to see which trends they are latching on to. From there, you can shop for the wholesale fashion necklaces you want to offer and get them in time to capitalize on the buzz around that trend. We always stay up-to-date with changing trends, so you are sure to find exactly what you need right here.

Long Necklaces

Selling longer necklaces can be a good opportunity to promote multiple necklaces at a time. This is because longer necklaces are easy to wear layered up with other necklaces of varying lengths. If you are going to put some of your products out on display, you may want to consider featuring longer necklaces paired with shorter chains and chokers to show off the jewelry, how you can style it, and encourage people to purchase more than one necklace at a time so that they can recreate the same style for themselves. Of course, these necklaces still work well on their own as statement pieces in an outfit. You might want to look for longer necklaces that have a large pendant at the end. It is a style that many people look for but often do not find in stores.

Evening Jewelry

More extravagant jewelry fit for evening wear tends to be purchased for specific occasions when people will want to look their best. Although these occasions might not take place the most often, people still take them seriously when they do come up and want just the right jewelry to elevate their appearance for the night. You may want to purchase these styles more seasonally to keep up with events like graduation and prom, but you could also keep them year-round if you know that your customers have many occasions all year long. Look for larger crystals and details that immediately attract the eye. Some may be more simple, while others are more large and prominent. Just remember who your audience is and how often you expect them to come into your store looking for this kind of jewelry.

Since we have established what some of the larger categories of necklaces are, you should have a better idea of what you want to purchase for your own store and customers. Even if you are not entirely certain yet, you should still feel more informed about what you can choose. At the very least, you may have narrowed down your list of options based on what you know your customers come in to look for. With that knowledge, you can then take your time browsing over all the styles of wholesale necklaces in our shop and look over which designs seem like the best fit for your store. Wona Trading carries a huge variety of options for wholesale necklaces ranging from classic styles to trendy ones with new styles constantly coming in, so you will always be able to find new things on the website every time you visit. For more information about the products we have to offer and possible recommendations for your store, you can always send us a message and we will be happy to provide assistance.