Generally, the main word of advice that anyone would give you when buying wholesale fashion jewelry or any kind of wholesale goods for that matter, is to remember who your customer is and keep that in mind as you shop for your store. This is incredibly important advice that you would not want to ignore since it is such a simple, but useful concept. The purpose of purchasing wholesale products for your store is to draw in new and existing customers to shop with you, so you want to make sure that they see things in your store that they are interested in buying. It is no easy task trying to determine what exact types of products will sell well with your current customers and lure new ones to you, but it is a skill that can be developed over time, and it is something you can learn more about with a bit of advice. We have worked with a huge number of retail stores offering fashion jewelry, so we do have quite a bit of experience in this regard as we have seen and supported many successful transactions of fashion jewelry and accessories that worked out well for the store. We now have some advice that we would like to pass on to you, so that you might find the process of shopping for wholesale fashion jewelry to be a little easier. As you shop with Wona Trading, please consider the following points and think of your customers every step of the way, so you can always focus on your main purpose for buying wholesale fashion jewelry: to get your audience excited to shop from your store.
1. Create a Balance
With all of the many styles you have to choose from, being so distinct from one another, it is easy to become overwhelmed. You might feel like you are being pulled in every direction at the same time, but with a limited amount of space for products in your store for jewelry, you have to be careful with what you choose. It is good to remind yourself that you do not have to place all of your eggs in one basket, so to speak. You can spread out the kinds of jewelry you offer and not just stick to several options of one style. Offer a range of jewelry styles, so that your customers can have options and not be limited to one sort of niche style. Choose a mix of more simplistic, minimal designs that are easy to wear every day, and some other styles that offer more color and fun designs. The same customer might even shop for both styles for different outfits and occasions. Create a balance with your selection and let your customers show you what they want.
2. Learn About Trends
Researching trends can be a tricky process, but once you get into a rhythm of checking certain sources, you should be more comfortable and faster at it. Understanding what the current trends are is incredibly helpful when shopping for wholesale fashion jewelry because the styles are ever changing and people will usually seek out the most recent trends to keep up with what celebrities and influencers are wearing. You can find out what the current trends are for jewelry by looking online to articles and pictures of celebrities and style forecasts to see what is expected to gain traction in the near future.
3. Experiment on Occasion
It is a good idea to keep styles going in and out of your store so that your selection does not remain static and you can keep the attention of customers. One way to do this is to occasionally try out completely different styles compared to what you just had. Then you can test how well they perform in your store and get a feel for how your customers feel about that sort of design. You can do this with just one or two designs every time you order so you can maintain your consistency.
4. Curate Your Collections
Creating complete collections that fit within a theme could potentially help you to draw in more customers and encourage sales better. People are attracted to clear branding and themes, so you can capture their attention by curating your products so they look good together and individually. This might encourage them to buy more than one piece as they see how well they pair with each other.
5. Provide Jewelry Displays
In addition to offering a thoughtful selection of fashion jewelry, you might want to offer some jewelry display pieces that your customers can use to store their jewelry. It will encourage them to organize their products and remind them of the extra space they still have for more jewelry to fit. It also helps them to imagine all of their items set up on display beautifully, which creates a vision that they can easily bring to reality.
While creating this list of advice, we wanted to lay out the
best general advice we could think of that would generally work for any
business buying wholesale fashion
jewelry for their store. We laid things out as simply as possible so that
the main idea could come across loud and clear. Essentially, the main thing you
want to focus on is choosing jewelry that your customers will like and
purchase, which is much easier said than done, but once you have a good idea of
what you are doing, it should become much easier over time. Just start with a
look at who your customer is, what that person is like, and what they would
normally wear. Then go from there in shopping for wholesale fashion jewelry and accessories. We carry a wide
selection of options for jewelry here at Wona Trading, so no matter
what sort of tastes and preferences your customer has, you should be able to
find what you need right here. If you have any questions about our products or
what the process is like shopping with us, feel free to reach out to our
customer service team and we will be happy to answer your questions.
