Advice for Buying Wholesale Costume Jewellery

There are so many styles of jewelry and accessories that vary drastically from the next, it is no wonder that people get confused when shopping for wholesale costume jewellery. With all of these styles available, you might have a tough time narrowing down your options to a select, curated group to feature in your store. You want to hit all the right marks with your jewelry and accessories so that your offerings sell well every time to stock up. Wona Trading has a large, diverse selection of high-quality fashion accessories for you to explore, so we wanted to give you a good idea of where to begin. When shopping for wholesale costume jewellery, here are some tips you might find helpful.

What Would Your Customers Wear?

This is a good bit of advice for any sort of business, but early on you want to take a moment to identify and describe your normal customer. Ask yourself what the customers who buy your jewelry products look like in a general sense. You want to get an idea of what they are typically like and what they are coming in looking for. Understanding your customer should give you a better idea of what they want so you can prepare your store with those pieces. Some of the characteristics you might want to consider are their age group, lifestyle, and where they plan on wearing the jewelry they buy. People who are big party-goers might want very different jewelry than people who are just heading into work or are going to special events. Create a profile of what your jewelry customer is and use that to imagine the sorts of jewelry they would look for in your store. Then you can remind yourself of that customer profile when shopping for quality wholesale costume jewellery you think they would like. It should help you to keep on track while you are shopping so you stay focused on the sorts of products you are looking for. This generally involves observing your customers over time to pick up on common traits. Once you do that, you should be able to picture what kind of jewelry your customers want and where they would wear it, with some degree of confidence.

Offer Simple Styles

With all of the wild designs and fun trends of jewelry and accessories constantly coming out everyday, it is easy to get lost in the excitement of whatever is new. However, you might come to realize that new and trendy is not always the best choice for your shop. Sometimes it is better to hold back on all of the color and design and instead choose something that is more simple. Despite what you may be used to seeing in film and television, people do not always like flashy, bold outfits with attention-grabbing fashion accessories.

Many people actually keep their jewelry pretty simple, even if they like to wear different styles and have a good sized collection of jewelry and accessories. It is just their preference to have more subdued styles, so you might want to give them those kinds of options if you notice your customers mainly wearing things like stud earrings, small pendant necklaces, or sterling silver bands. For customers like this, it might be easier to shop for wholesale costume jewellery because you do not have to diversify as much as you would with trendier customers. What you will instead have to focus on are high-quality, minimalist designs. This is not always the case and will depend on your particular customers, but if they do fall into this category, you should find no trouble providing them with options. While we do keep a large selection of trendy wholesale fashion jewelry and accessories at Wona Trading, we also provide a fair amount of classic costume jewellery for you to consider.

Consider the Time of Year

Although simple, classic styles tend to work all year round, the same can not be said about all styles of jewelry. Just as people tend to change their outfits and color palettes at different times of the year, people tend to vary their jewelry. With the weather and general atmosphere changing, people tend to be attracted to things that fit in with that season's styles. This includes more playful, bold earrings and bracelets in the summer compared to statement rings and necklaces in the winter. The time of year also correlates to different events that take place at certain points in the year like holidays, graduations, or vacations. During these times, people will be seeking out jewelry that fits into their upcoming plans, so you want to offer that around the same time that they will be shopping.

You should keep your inventory of costume jewellery dynamic, changing throughout the year so it will stay fresh and seasonally appropriate. That means that you will have to anticipate these seasonal changes or events and purchase your wholesale costume jewellery ahead of time to be ready. You might want to mark up a calendar with particular dates to remind yourself to purchase your inventory in time. This should help you stay ahead of the game.

Diversify Your Styles

Try to make sure that you keep a diverse selection of styles in your store so that your customers will have a good range of options. That does not just mean buying more jewelry, but buying different styles of jewelry. If you are not mindful of it, you may accidentally order several styles of rings and earrings, but completely neglect necklaces and bracelets in the process. You should try to have a range of styles in each product category so that your customers will feel like you have a robust range of styles and not just a handful of one particular type of jewelry. Even if they are not sure of the exact style they want, as long as they know they want to browse for jewelry, they should be able to shop for the styles that stand out to them from a group. For that to happen, you will have to remember to create a mix of styles with your inventory. A mix of trendier styles with classic designs and more dramatic pieces all thrown together. And a good number of options across categories like rings, necklaces, bracelets, brooches, watches, and earrings. Give your customers a range of styles to choose from, and they will tell you what they want.

Know the Trends

While we did take some time to discuss those customers who prefer simpler designs of jewelry, we shouldn't forget those who enjoy trendy styles. These styles are popular for a reason as many people like to play around with their jewelry and wear different styles that veer away from classic and simple. Trendy styles of wholesale fashion jewelry give you plenty of options to choose from and several directions to go in, so you have more to offer customers. Before shopping for wholesale costume jewellery, you should look at the current trends and see what your customers would be interested in. Learning about the most recent trends can be pretty difficult because they change so often and sometimes seem to come out of nowhere suddenly.

To help you follow the newest trends, you really want a wholesale jewelry supplier that keeps up with trends like Wona Trading. We are constantly refreshing our selection of wholesale costume jewellery, so you know that you can find what you need here. This comes in handy when you realize that you do not have time to research current trends or you just do not have an idea of where to go. A reliable wholesale jewelry seller should be able to give you a little extra support in providing you with good options, so you will never be too far off base. 

Consider Body Jewelry

This seems to be a good fit for its own discussion since body jewelry is so often distinguished from typical jewelry. It's worn less often and seen as being more bold and daring than many other styles of jewelry. Although it might sound like it is less of a viable option because of that, it could actually be a smart choice for your business. If your customers are interested in body jewelry, but do not see them very often in stores they normally frequent, you could help to occupy that void. Body jewelry is normally associated with the summer and warm weather because people can show off the jewelry better with less bulky clothing. Once the temperatures start rising, you might want to bring in some pieces of body jewelry to give your customers the option. Of course, your customers may not be the type to enjoy body jewelry, but you will still want to give it some thought even if that is the conclusion you ultimately come to.

Test Out Ideas

If you are unsure about how certain styles of jewelry, like body jewelry for example, will perform in your store, you may want to give them a trial run. This is a good idea for those who want to branch out their options and see what will work for their customers. You should consider testing out new styles of costume jewellery to learn more about your customers and see what the breadth of your options are. Give some new styles a chance by purchasing smaller quantities every now and then and observing how they perform. Check to see how often your customers look at those pieces but ultimately leave them behind or if they buy them right away. You do not have to do this too often, but it could be a good idea on occasion to give yourself a refresh on what your customers are like and discover what they might be interested in that you did not even realize.

Create Thoughtful Displays

Presentation can make a big difference in how your customers see your products right away. It establishes a vision or a concept that your customers can get behind to help them imagine wearing the jewelry in a certain kind of way. It doesn't take too much to do either, you just want to have some pieces of jewelry placed together in a way that is complementary. Choose colors that play off of each other well, or place pieces together if they would look good worn together at once. This gives your customers an idea of where they can go with the jewelry and lure them in for a closer inspection. A nice display can also draw in customers who were not initially interested in buying jewelry. As they look around at what’s in your store, they might stop and look closer at the curated display of beautiful jewelry.

Include Jewelry Holders

Just as a bonus note, when you are shopping for wholesale costume jewellery, you might want to also pick up some jewelry holders. While shopping for jewelry, your customers might decide that they could also use a place to display their current and new jewelry. It is just good placement to have them all together and could potentially help drive sales of jewelry at the same time. These are also easy to shop for since we have them available in our shop alongside costume jewellery, so check them out as you shop to see if they spark a light in your mind.

We wanted to make shopping for wholesale costume jewellery a much easier process for you by breaking things down and bringing some things to your attention that you may not have even considered before. Shopping for wholesale jewelry of any kind can be stressful and confusing for anyone. It is much easier said than done to be able to successfully identify your customer and purchase the correct types of jewelry for your store. But with the right information at your disposal and a good jewelry wholesaler on standby, you should be able to figure things out and supply your store with some good options that will make you and your customers happy. We hope this was helpful, but if you have any other questions about our products or what it is like to shop with Wona Trading, please feel free to reach out to us, so we can clear up any of your concerns.

8 Tips for Buying Wholesale Jewelry

We know that shopping for all the right styles of wholesale jewelry is much easier said than done. It can be difficult trying to figure out the balance of different styles coming together so that you can provide your customers with exactly what they are looking for in their jewelry, each and every time. The good news is that there are some ways that you can shop for wholesale jewelry to improve your success in selling products. If you know some of these tips, you can have a much easier time figuring out which styles of jewelry to purchase next and improve your chances of making all the right purchasing decisions. Having this knowledge could help you greatly to make your purchases wisely.

In our experience here at Wona Trading, working with businesses of all sizes and catering to different audiences, we have noticed some things that have helped others to figure out what types of jewelry were the best fit for their customers. Once you have a solid idea of what you are doing and how you should be making purchases for your business, you should be able to eventually get into a pattern or flow so that it feels much more natural to shop for wholesale jewelry and it will eventually become fairly intuitive for you. You just might need a little help in getting to that point and we have a few ideas that might help you get there. Here are some tips to help you when buying jewelry for your store. Take your time going over each bit of advice and see what it can do for you and your business.

1. Imagine Your Customers

This may seem like it should go without saying, but it is important enough that we have to stress the point. Before you make any wholesale jewelry purchase, you have to have a distinct vision of your audience. This plays a major role in what you buy because you need to buy pieces for a certain type of person. Imagine why your customer is buying jewelry, how they would wear it, and when they would wear it. With all of that in mind, you are ready to purchase products you believe they will like.

2. Be Mindful of Color

Color makes a huge difference in how we see a piece of jewelry, so you need to give it some thought before you purchase. People have certain associations with color that affects the way they wear that jewelry. You have to acknowledge that some colors are more popular than others and people will turn away from jewelry if they do not feel like they would wear that particular color. It varies based on plenty of factors like time of year or the style, but you just have to give it thought on a case-by-case basis.

3. Keep Timeless Styles

You always want to carry some options for classic, timeless styles of jewelry because they stay desired regardless of the trends or time of year. Even if the current trends steer away from styles like simple metallic bangles and pendant necklaces, these styles are still appreciated for being so universal and easy to wear. Many people are not interested in following trends or wearing anything flashy and dramatic. They just want simple pieces that they can wear with any outfit and for any occasion. Keep your eye out for these elegant styles and try to keep a few options at all times for these designs.

4. Discover Trends

An important aspect of purchasing wholesale jewelry for your store is following trends as they change. Classic, simple styles of jewelry are consistently popular, but they are not your only options. Your customers would probably enjoy seeing some good options for trendy costume jewelry in your store. In order to purchase wholesale fashion jewelry for your store, you will need to keep up with trends as they emerge, evolve, and eventually fade away for a new style to take its place. You can do much of your research online if you are on social media seeing what celebrities and style-savvy people are wearing frequently. Many outlets also post about jewelry trends as they appear, so you can read up on these things every now and then to stay aware.

You might be relieved to at least hear that Wona Trading is constantly keeping up with evolving trends, so you can find the latest styles you need here every time. Just as a bit of advice, trends often lead into the opposite style emerging shortly after they become less popular. So if you see that large, chunky statement necklaces are trendy for a while, it is only a matter of time before subtle, simple necklaces become preferred.

5. Change With the Times

As you shop for wholesale jewelry, you want to make sure that you are not becoming too rigid in your selection of products all throughout the year. If you have a habit of simply repurchasing products and buying similar styles all year, you will want to loosen up the reins to become more fluid in your decision-making. The styles that you purchase should change throughout the year based on the seasons, holidays, weather, etc. People's wardrobes and styling are not usually static through an entire year. They tend to swap out some of their clothes and jewelry in exchange for different styles that feel more natural and appropriate for that time of year. While you make new purchases for jewelry, try not to choose the same styles consistently and instead be more flexible as styles change with the seasons. The brightly colored beaded bracelets you sold in the summer might not do as well in the winter as a silver cuff bracelet, and vice versa.

6. Experiment With Your Offerings

You should try to keep new styles of jewelry coming in and out of your store instead of a few particular styles. If you do not allow yourself the freedom to experiment with different offerings, you are only closing yourself off to new possibilities. It is good to mix things up every now and then so that you can test the waters and see how your customers react to new things. It is meant to be a learning experience for you so you can take that information and apply it to your future purchases. If you only offer the same basic styles of jewelry in different colors, you will only attract customers interested in those exact styles.

When you experiment with a variety of styles, you are essentially welcoming new audiences to your store to shop around. It does not have to be too much either, just a new style or two each time you place an order for wholesale jewelry. That way, you are not investing too much of your resources into uncertainty. With the information you derive from these little test runs, you get a better idea of what your audience wants to see from your store. Then in your next purchase, you will get less of this, more of that, and react quickly to what your customers are telling you they are interested in.

7. Choose Complementary Styles

Every now and then, you want to take a step back from what you are doing and see it for the bigger picture. Take a look at all of the individual pieces of jewelry you are purchasing and think about how they all would look together. This could apply to either physical brick-and-mortar stores or online shops. You might find some benefit in choosing products that all look good together and complement each other in style and color. Having a collection of products that are appealing to the eye could invite more attention from potential customers than just beautiful individual pieces.

From a distance or at a glance, customers may not see every little detail and every single piece of jewelry. What they can see, however, is a collection of beautiful jewelry that creates a strong presentation overall. That is what brings them in for a closer look at the designs and smaller details. Seeing all of these pieces of jewelry that look good together could also spark an idea in the minds of your customers, convincing them to buy more than one item since they can already clearly imagine how they would wear those pieces together. It might be helpful for you to have a vision in mind for what you want while you are shopping for wholesale jewelry so you can look for certain pieces that connect to that idea. Before you make your purchase, give your shopping cart another glance to see how all of the pieces look together and how they would look out on display with each other.

8. Offer Display Pieces

Another type of product that you might want to consider for your store is jewelry displays. It makes sense as a complementary product meant to go along with the jewelry itself. Even if you do not want to focus much retail space or attention on displays, you should still give the idea some thought seeing as it has so much potential to be sold alongside jewelry. Let's get into the idea behind that. Jewelry display pieces, as beautiful as they can be on their own, are intended to play support for different types of jewelry. Just as people are browsing through their options for jewelry, they see display pieces that remind them that everything they are buying will need a place to go. They take a moment to reimagine their jewelry collections and visualize where everything belongs in their current storage system. It is a gentle nudge to encourage them to get display pieces for their new jewelry.

Even if they already have enough space in their collections, seeing these displays could help them to reconsider how they have their pieces displayed. They may see an earring display rack and think it would be a beautiful way to show off their jewelry instead of hiding it away in a drawer or box. Seeing the jewelry could encourage customers to buy display pieces to put them in, and seeing jewelry displays could encourage them to buy more pieces to put out on display. The two types of products play off of each other well, so it would make sense to put them together.

We understand that it might seem like a lot to process all at once, but once you get a good idea of how to apply each point in real life, it should all fall into place much more easily than you may have expected. You just have to get the hang of things over time and all of these ideas will come into play on their own as you make your purchases. What it all ultimately comes down to is knowing who you are buying for and what your options are. When you find the perfect intersection between the two, you can create the ideal lineup of jewelry offerings to make your customers consistently happy. All that is left for you to do is to take the advice you feel best relates to your business and apply that to your future purchases of wholesale jewelry. You can start right here at Wona Trading and explore our wide selection of jewelry across different categories. We have something for everyone, so no matter what your customers' preferences are, you know that you can find what you need here.

And if you need any assistance in making your purchase, figuring out what to buy, asking about prices, or what it is like to shop with Wona Trading, we are always more than happy to help. Please feel free to reach out to our customer service team by email at info@wonatrading.com or by phone at 212-725-3616 during business hours.

5 Tips for Buying Jewelry Wholesale

We understand buying wholesale goods for any business can be challenging. You want to have all of the right products so that your customers will be interested in them and make a purchase, but that is easier said than done. In order to help you figure out how you want to buy jewelry wholesale, we gathered a few ideas based on our experience of purchasing products. This should give you a better idea of how you will go about your next wholesale order for jewelry. With that said, here are five tips we have for buying jewelry wholesale.

1. Do the Research

Before you make any purchase for jewelry wholesale, you want to do some research on what is currently in style for jewelry and accessories. Since jewelry trends are continuously changing throughout the year, it is important that you know what people are actively looking for at any point. This is even more valuable information for you if you sell fashion jewelry and have many younger customers since they are more likely to care about trends. Luckily, the internet makes it easy to keep up with styles and do light research on what is trending at the moment. After doing some research online through social media, posts about celebrity fashion, and articles discussing trends, you will have a better idea of the current trends. You can do this a handful of times throughout the year to always stay on top of things.

2. Think of Your Audience

In addition to doing your research on style trends, you should pay attention to the styles of your customers themselves. Consider how old they are and how that impacts the way they dress. Ask yourself where they are going and what they are going to do while wearing the jewelry they are buying from you. Are they going to parties, dates, special events, work, or school? Think of what you normally see them wear. Customers who dress modestly for work and school have very different interests compared to ones who wear colorful, bold outfits for concerts and parties. Identify who your customers are, so you can provide what they want in their jewelry.

3. Create a Mix

Provide your customers with a selection of different styles to shop from. Carrying different styles widens the audience you can serve and the occasions for which they would come to your business to buy jewelry. The same customer might need drastically different styles of jewelry for work compared to their personal time. Provide some options for casual, classic, elegant, and fashion jewelry even if some categories are more popular than others. You can always provide more options for the popular styles, but it is still good to present variety. Customers might find colorful or elegant styles draw them in, even when they only wear simple styles ordinarily. Diversity may catch their attention to invite them for a closer look.

4. Shop Seasonal Styles

While you are shopping for your store, you want to consider the seasonality of the pieces you are picking up. As with clothing, styles vary throughout the year and people tend to wear different styles of jewelry in the summer than in the winter. Wona Trading stays up-to-date with all of the latest trends, so you should be able to find appropriate seasonal styles any time of the year. During the warmer months, you will probably want to pick up options with bright colors, beadwork, and body jewelry. For the colder months, you may want heavier jewelry with gemstones and elegant, statement pieces for the holidays.

5. Test Out Ideas

Allow yourself to experiment with new styles of jewelry from time to time. It does not have to be much of an investment, just introduce a new style that you are unsure about and provide a smaller selection for that style than every other type of jewelry. This way, you can test out how your customers will respond to those new styles and see if it is something you want to provide more of in the future. When you shop for jewelry wholesale, include one or two styles that you are curious about and see how they perform in your store.

For more ideas and suggestions for buying all kinds of jewelry for your store, you can check out some of our other blog posts where we often talk about jewelry wholesale and other accessories we have available in our shop. You may be able to find some helpful information there that you can use for your own business. Aside from that, you can always look over our product selections and see what you believe your customers would be excited to find in your store. We have a large catalog of products including wholesale jewelry, so you will certainly be able to find what you are looking for, at a great price.

If you have any questions about buying from Wona Trading and what that experience is like, you can always reach out to us and we will gladly get back to you right away.

Wholesale Necklaces You Should Consider Buying

Anytime you plan out your inventory, you essentially become a trend forecaster. You are trying to determine which types of items will perform the best and be the most well-received by your customers. You must make an informed decision regarding which types of products and which exact varieties you want to have available in your store for purchase. This leaves you to imagine who your customers are, what they would come into the store looking for, and what they would be interested in seeing. With jewelry, you have a wide spectrum of styles and designs to choose from for your store. In some cases, it will be classic, universal styles that never seem to go out of style entirely. In other cases, it will be more trendy types of jewelry that keep up with current evolving styles, particularly among teenagers and young adults. Before you jump in and make any kind of wholesale jewelry purchase, you want to have a clear idea of what your options are overall. Let's focus on wholesale necklaces for now and discuss all of the types of necklaces you may want to consider purchasing for your store.

After going over each one of these broader categories for wholesale necklaces you can buy, you will have a better understanding of what your numerous options are and what you will want to choose between to serve your particular customers. This should make it easier for you to determine what types of necklaces you should be purchasing for your store's inventory.

Know Your Customers

When planning an order for wholesale necklaces, the first thing you will want to do is consider your audience. Think about who you are actually trying to sell products to and what they will want to see in your store. The more you know your customers, the better you will be able to predict what they want to buy from your store. So let's take a moment to first consider what your target audience is like and what could lead them to certain types of necklaces over others. First off, you will want to consider basic details like their demographics. Age, for example, could play a huge role in the types of jewelry they would be looking for. Then think about the purpose for them shopping at your store and for necklaces. They may be coming in to find something for a special occasion, or they might want something for daily use. Think about what the area you sell to is like and what are the sorts of things they will normally wear in that community.

Each of these factors plays a role in how your customers will shop for jewelry and how they respond to the different types of jewelry you have to offer. You will want to have a good number of options for the things that they will purchase the most often and fewer options for jewelry they will be less likely to purchase. However, you will want to keep in mind the appeal of diversity in styles. It could be helpful for your business to always keep around a few extra styles that are more eye-catching and less likely to be worn daily so that it will draw in more customers to examine your offerings. Even if they ultimately end up purchasing a simple chain necklace, it could be the colorful, detailed one that called them to look in the first place.

While you may find that your customers are more drawn to certain styles than others, you may still want to offer a smaller selection of different styles just for the sake of diversity. This also allows you to test for your audience's tastes as these rotating styles could reveal to you that your audience is interested in another type of style. Then you could try offering more of that to see how great the demand for it is. Providing a bit of variety can help you to experiment with what you offer with low risk since you are purchasing such a small amount at a time. In order to make a successful purchase of wholesale necklaces for your inventory, you want to start off at a good point of understanding.

With this in mind, we should be ready to move into discussing each category of necklaces that you will want to know about. You can choose to purchase from as many or as few of these categories as you see fit. The main point is to know what options there are so you can determine which ones fit your needs and the needs of your customers. Wona Trading has a considerable selection of necklaces in each category, so you will be able to find some great options for whatever you need.

Classic & Simple

Classic designs are an easy route to go down because they are so universally appreciated. These styles also tend to get more use in people's lives since they are so simple. Most people do not wear bold statement jewelry on a regular basis, but they are much more likely to be interested in wearing classic styles on the day-to-day. These classic designs, of course, include such details as pearls, gemstones, metals, simple patterns, and subtle use of color. Colors with these types of necklaces tend to be more subtle because they are not meant to draw too much attention most of the time and they are meant to work for a variety of different outfits or occasions.

You will often see color or gemstones being used in these styles of necklaces as pendants hanging from a simple chain necklace. This is a good, universal style that will work for a wide range of audiences and a wide range of styles. They can be dressed up for special occasions or dressed down for the everyday. You are most likely going to see some interest in these types of necklaces since so many people find these appealing for the amount of use they can get out of them. For that reason, you may want to have a good assortment of these necklaces available in your shop. This type of necklace will work especially well in neighborhoods where people are more likely to dress conservatively and simply on a daily basis.

Chains

Following a similar route as the classic styles of necklaces, we have chains. These are even more simple than traditional, classic designs because they do not typically employ the use of crystals, gemstones, or color. They can be worn with pendants, however, which gives them the option to be used in different ways and offer some versatility. The design elements of chain necklaces normally have to do with the size and pattern of the chain. Some are larger and meant to appear more stylized and noticeable. Others are thinner and easier to wear without drawing attention. Sometimes that is the goal that people have with their jewelry. They want to wear something nice that makes them feel more confident and pulled together, but they do not want to have a lot of attention to what they are wearing specifically.

The main appeal of chain necklaces is the simplicity. They are simple designs that are easy to wear with just about anything so they fill a similar role as classic styles. Chains are also more popular as a unisex option that men and women alike feel comfortable wearing typically. You could choose a few different styles and sizes of chain necklaces for your customers to wear with other necklaces and pendants or alone. Chains layer well with other chains of different shapes and lengths, so you may want to consider length and thickness as the two main varieties you want to offer in silver or gold.

Chokers

Although choker necklaces typically skew towards a younger audience, there are many different styles of chokers that make them quite popular with people in different age groups. You can find chokers that are more in tune with the latest trends and popular with people who keep up with changing trends. These will normally be more eye-catching with brighter colors and accent details. There are also more elegant styles of chokers that make for a very sleek, refined look for the evenings. While your first thought of choker necklaces may have been towards youthful, trendy styles, you should know there are many options for this shape of necklace. If you notice that chokers are making a comeback or that the people in your area are often wearing some sort of choker, you might want to keep up with that by offering chokers that they would be excited to see in person.

Fashion Jewelry

As we just touched on trends, let's delve further into this field. Fashion necklaces are meant to keep up with the constantly evolving trends in the fashion world. They are typically much more bold and experimental than simple chains and play off of many more design details. They can involve all sorts of colors, motifs, and materials. There are really no limits when it comes to fashion necklaces, so you have a lot to choose from for your store. To help you narrow your options down, you will want to stay aware of current trends and try to keep up with them. You can find many suggestions for emerging trends by looking online, but you may also want to look at your audience again to see which trends they are latching on to. From there, you can shop for the wholesale fashion necklaces you want to offer and get them in time to capitalize on the buzz around that trend. We always stay up-to-date with changing trends, so you are sure to find exactly what you need right here.

Long Necklaces

Selling longer necklaces can be a good opportunity to promote multiple necklaces at a time. This is because longer necklaces are easy to wear layered up with other necklaces of varying lengths. If you are going to put some of your products out on display, you may want to consider featuring longer necklaces paired with shorter chains and chokers to show off the jewelry, how you can style it, and encourage people to purchase more than one necklace at a time so that they can recreate the same style for themselves. Of course, these necklaces still work well on their own as statement pieces in an outfit. You might want to look for longer necklaces that have a large pendant at the end. It is a style that many people look for but often do not find in stores.

Evening Jewelry

More extravagant jewelry fit for evening wear tends to be purchased for specific occasions when people will want to look their best. Although these occasions might not take place the most often, people still take them seriously when they do come up and want just the right jewelry to elevate their appearance for the night. You may want to purchase these styles more seasonally to keep up with events like graduation and prom, but you could also keep them year-round if you know that your customers have many occasions all year long. Look for larger crystals and details that immediately attract the eye. Some may be more simple, while others are more large and prominent. Just remember who your audience is and how often you expect them to come into your store looking for this kind of jewelry.

Since we have established what some of the larger categories of necklaces are, you should have a better idea of what you want to purchase for your own store and customers. Even if you are not entirely certain yet, you should still feel more informed about what you can choose. At the very least, you may have narrowed down your list of options based on what you know your customers come in to look for. With that knowledge, you can then take your time browsing over all the styles of wholesale necklaces in our shop and look over which designs seem like the best fit for your store. Wona Trading carries a huge variety of options for wholesale necklaces ranging from classic styles to trendy ones with new styles constantly coming in, so you will always be able to find new things on the website every time you visit. For more information about the products we have to offer and possible recommendations for your store, you can always send us a message and we will be happy to provide assistance.

Tips for Purchasing Wholesale Fashion Jewelry

We like to provide a wide range of jewelry styles and categories at Wona Trading so that you can have all of the options you need. No matter what you or your customers prefer, you should be able to create a well-curated, thought-out selection of jewelry to sell through your business. It is good to have plenty of options and to know exactly what those options are so you can feel confident in preparing your business to sell these items. But before you can purchase anything, you have to first have an idea of what it is your store needs. With the huge selection of fashion jewelry in a wide range of styles, this could prove itself to be more challenging than you might have thought at first.

Out of your many options, you have to narrow it all down to a select group of styles that suit your business and your customers. Although it can be a bit difficult at first to narrow down your selections, we assure you that it does become much more simple and almost intuitive over time as you familiarize yourself with the process. To help you with this process, we decided to provide you with some tips for purchasing wholesale fashion jewelry. With all of these points in mind, you should have a better idea of how you are going to approach wholesale jewelry purchases in the future.

Know the Occasion

The occasions for which people buy jewelry can be summed up into two basic categories, at least for our purposes here. Those categories are for everyday, casual wear, and for special occasions. Everyone will have a different idea of what jewelry they want to wear every day and what they consider to be for special occasions, but generally, everyday jewelry is subtle and simple while special occasion jewelry is more bold and showy. When it comes to purchasing fashion jewelry for everyday use, you will definitely need to consider the "less is more" approach. This sort of fashion jewelry should be simple and flexible so that it can be worn with anything that they choose to wear on a daily basis without it distracting or drawing attention. This could include simple band rings or rings with a small stone at the center, pendant necklaces with thin chains, subtle metallic bracelets, and stud earrings. For these styles, you want to lean towards traditional metallics like gold, rose gold, silver, and bronze with stone accents.

On the other hand, jewelry meant for special occasions has much more wiggle room for variety. This sort of jewelry could either be worn with more dressed up, styled outfits, or for fully formal attire and special events. For this category, you can do much more with the pieces you select in regards to color, size, design elements, and materials. You do not have to confine yourself to any particular materials or colors like with everyday jewelry. You can go with bigger, brighter, and bolder styles. The one exception for this category is when people want particular jewelry for special events. Then you will want to provide more glamorous, elegant jewelry featuring large stones and grand designs for evening wear.

Keep Up With Trends

An important aspect of business in any segment of the fashion industry is understanding and forecasting trends. Style trends essentially lead the way for many people to dress themselves a certain way and to seek out various versions of one particular style. Whenever a new style trend rolls around, it is a great opportunity for business owners to capitalize on it by offering products that fit the current trend. In order to do this, however, you have to move quickly as trends can change and other businesses will already have options out for sale.

While all of that applies to more brief trends, you must also consider larger trends that are more long-term. Not all trends come and go in a few months; some can even last years. These larger trends are easier to work around since they are more pervasive and long-lasting. You do not have to rush in order to keep up with this sort of trend. We understand that it can be difficult for many business owners to keep up with the current style trends in fashion jewelry, so we like to take some of the burden off of their shoulders. Wona Trading keeps up with changing styles and trends and offers these kinds of products quickly so that you can quickly adapt to the next trend and have products ready for your customers to look through.

Plan for Seasons

Understanding the seasonality of fashion styles is similar to understanding trends overall. People are more likely to wear certain types of jewelry at certain times in the year than others. This is an important factor to keep in mind when purchasing wholesale jewelry. While there are larger trends that persist throughout the year and people will continue to wear some jewelry at any time during the year, there is a general pattern we see year after year. Some styles of fashion jewelry are more popular in the warmer months and some are more popular in the colder months. This has to do with several factors including the clothing they wear, the events they attend, the upcoming holidays, and the weather itself.

Spring and summer styles tend to involve lighter and brighter colors like pastels and neons. They are more fun and flashy since people are able to wear less and show off their jewelry more. You might see more beading, bracelets, drop earrings, and flashy styles or color patterns in the spring and summer for example. The fall and winter will be more likely to show sparkly, crystal jewelry and rich, deep colors. Metal jewelry with any kind of sparkling stone becomes much more popular. Of course, seasons vary based on geographic location, so you must consider how all of this applies to where you do business in particular. Selling online internationally opens you up to all seasons at once.

Which Colors to Prioritize

Even if you feel sure of which styles of costume jewelry you would like to purchase, you will still have to decide which colorways you would like to see them in. Color plays a huge role in how your products are perceived at a quick glance. Before your customers have the chance to take in and examine all of the details, they will first notice the color. A bold, beautifully bright color might be able to catch their attention quickly, but it could be the subtle color that they end up purchasing. You want to have options, but not so many that it becomes difficult for you to display and carry all of the inventory. It is also likely that some colors will sell more than others, so you will want more of those. Neutrals like black, clear, and metallic finishes will generally do well since they are easy for people to style. Some other colors are popular and quite easy to wear like light blue, light pink, or lavender. A bold bright color like cobalt blue or fiery red is less likely to be worn every day, but could still be loved nonetheless, even if only worn on occasion. These eye-catching shades at the very least can capture someone's attention.

By Type of Jewelry

Now that you have more of a general understanding of what you should consider when shopping for wholesale fashion jewelry, you should look at the different categories of jewelry individually. Let's look over each larger category of jewelry and discuss some of the things you should keep in mind when you are looking to purchase these types of jewelry. It is good to note that while some details can apply to wholesale jewelry overall, some are more applicable to certain categories over others. Let's take a look.

Earrings

With earrings, you will certainly want to keep a good supply of more classic, understated styles that people will find easy to wear any day of the week. Think of pearls, clear stones, and metals. In addition to these classic styles, you will also want some variety with trendier styles of earrings. Have some options that are brighter and more exciting like earrings in the shapes of fruits and butterflies. You can get creative with these styles since there is so much to choose from. It can be kitschy, kooky, and dramatic, perfect to balance out the largely subdued styles you have.

Necklaces

Necklaces, like earrings, come with a wide range of styles that are drastically different on either end of the spectrum. There are more simple styles like chains or pendant necklaces that are great for day-to-day use. Then there are larger, more dramatic necklaces that are really only intended for formal events like ornate crystal bib necklaces that give off immense amounts of glamour. In between these two extremes, we have fun, colorful styles like long necklaces with a chunky pendant or charmed chokers. Give yourself room to breathe with a mixture of the above, but consider what occasions your customers are shopping for. It might be better to skew towards one end of the spectrum than the other.

 

Bracelets & Rings

Bracelets and rings could easily go from summer casual to winter elegance depending on the style you choose, so keep that in mind as you shop year-round. Simple bands and bangles with a pop of color could work for a fresh summer look, while jeweled bracelets and statement rings are better suited for holiday parties. Pull together everything we discussed above, and you should be prepared for any occasion or time of year.

Various Body Jewelry

One might say that body jewelry falls into a slightly different situation than some of the other categories of jewelry. While each of the other categories has some styles that are seen as casual and others that are more suited for occasional use, body jewelry is largely considered "special occasion" jewelry. It is normally worn for parties or for dressing up in summer-friendly outfits. Of course, as with all jewelry, it can be worn at any time and for any reason, but it is worn for more specific occasions typically. With fashion body jewelry, you might find it is best to take that into consideration. It could be better for you to offer these styles more seasonally as the weather warms up and people are more interested in adding body chains or head chains to their outfits.

If you feel like the people who normally shop around your store would not wear body jewelry even if given the option, then you might want to pull back a bit. Perhaps test the waters at first with some fun, but simple styles of body chains, hand chains, and arm cuffs in the spring or summer. Your audience could be interested in that type of jewelry if given the chance to see it in person. This type of jewelry is a great example of seasonality. It is much more likely to be purchased during some seasons than others and may change in popularity depending on the current trends. All of these are things to consider before purchasing any wholesale. Your best bet here might be to offer a small amount in a trial run and go from there.

Shopping for wholesale fashion jewelry can be a fairly easy, even enjoyable process if you feel confident with what you are doing. Take some time to process all of the information here and let it all sink in before you make your next wholesale jewelry order. We know all of this is a lot to absorb at once, but we wanted to make sure that we provided you with a good amount of information to feel better about buying costume jewelry through wholesalers. If you worry that you might forget some of this information, remember that you can always revisit this post and go over everything again. Consider Wona Trading to be a resource for guiding you along this experience. You can also reach out to us by phone or email if you have any questions about our products or purchasing wholesale fashion jewelry from us. We would be happy to help you along the way as you get more comfortable with purchasing jewelry for retail.

Things to Look for In a Jewelry Wholesaler

Before you begin purchasing wholesale jewelry supplies from a wholesaler, you want to know what it is you are walking into. Your jewelry wholesaler should be reliable and well-stocked on a wide range of products so you can choose the ones that you need at just the right time. Knowing what you are looking for ahead of time improves your chances of having a good experience with your wholesalers and gives you a better idea of what you want to see in a jewelry wholesaler. This would allow you to more easily identify the best wholesalers from the group. When you are looking for a new wholesaler to shop from, check to see if they carry the following types of products to examine the range of their offerings.

Classic Styles

A good jewelry wholesaler should be able to provide you with a considerable selection of jewelry in the classic styles that seem to stick around throughout the years. These include things like pearl earrings and necklaces, clear stones, and simple chains. They are consistently purchased and enjoyed by people from all walks of life regardless of current trends. You will do well to have some of these in supply throughout the year. Wholesale jewelry suppliers should know to always keep pieces like these in stock so that their customers will be able to purchase them often. Keep your eye out for this category of jewelry to start with and then move on to see if they have a well-rounded supply on top of the basics.

Current Trends

It is always a good sign when a jewelry wholesaler is able to keep up with the current trends and pass that along to you. Style trends can be so fickle, shifting, and changing right under your nose before you even realize it. Having access to a jewelry wholesaler that is able to keep up with the changing trends makes it much easier for you to do the same for your customers, and quickly. At Wona Trading, we like to stay on top of new emerging styles, for this exact reason. It is a goal of ours to constantly make things easier for our customers when shopping. When you are able to follow along with the current trends, your customers learn that they can turn to your business when they are seeking out new pieces to add to their collections.

Special Event Jewelry

Sometimes your customers will turn to you looking for the jewelry that they will wear for dressier occasions. For these times you want to have a good supply of elegant, formal jewelry for them to peruse. Your wholesaler should be able to provide you with different kinds of formal accessories like necklaces, earrings, rings, and bracelets. If they can include entire jewelry sets then that is even better. This sort of product is especially important for you to have in supply if you know that you often receive customers coming in for formal occasions like wedding parties or graduations.

Everyday Styles

For all of the people who come in just looking for some simple, everyday pieces to wear to school or work, you want to be the one to provide that for them. "Everyday" or casual styles are typically pretty subtle and understated. These will include small stud earrings, thin bracelets, and pendant necklaces with small design details. These usually feature neutral, metallic colors and finishes as they are meant to be worn with anything that they would be wearing ordinarily. You want your customers to feel free to come in and pick up a few small pieces to add to their normal jewelry routine. In order to make that available to them, you will want a good selection at your fingertips as well.

Seasonal Jewelry

Another good sign of a well-rounded jewelry wholesaler is that they offer seasonal jewelry trends. It shows attention to detail and a thorough understanding of what they are doing in the industry. Although classic styles may persist, people's jewelry preferences typically change throughout the year. You might see more colorful, striking accessories in the summer, and more dressy, jewel-toned types of jewelry in the winter. Add to this the fact that people often enjoy fun, kitschy jewelry that is themed around an upcoming holiday. It makes sense that your wholesaler would have some of these for you as well.

Keep your shelves and racks well-stocked with great jewelry from wholesale jewelry suppliers you trust. We want you to be able to shop in complete confidence when you buy from a jewelry wholesaler. That is why we do everything we can at Wona Trading to give you a wide selection of jewelry ranging from colorful, fun everyday pieces to more formal accessories. As you shop to fill a gap in your business's offerings, make sure you know which wholesalers to look at and what supplies to look out for. Shopping for wholesale products should be an easy, simple experience.

To improve your shopping experience, we always ask you to reach out to us with any questions you might have. We are here to help.

Wona Trading Continues to Dazzle Customers with Scope of Selection - Wholesale Jewelry & Fashion Supplier Is a Treasure Trove of Unique Designs

New York, NY: Where can customers in the fashion jewelry industry turn when they need relief from the commonplace when they need unique designs, excellent prices, and fast shipping? There just don’t seem to be that many options in a jewelry wholesaler that can provide each of the above advantages. In this competitive corner of business, it’s a pick-and-choose type of game. But for customers that shop with Wona Trading, it’s not about compromise and it never has been. That might just be why Wona Trading has continuously grown since they began business nearly 20 years ago. When you can outperform, outsell, and out-design the competition, there’s a pretty strong value proposition - especially in a cutthroat, competitive market like fashion.

Since 2004, Wona Trading has been a visionary supply of wholesale earrings, rings, necklaces, bracelets, and other wholesale jewelry for sale online and in their store in the heart of New York City, located on West 28th Street. Their high quality, unique styles of costume jewelry is complemented by their equally wide selection of supported accessories and fashion goods. Customers - especially retail customers - can turn to WonaTrading.com or their actual store for a wide selection of fashion accessories including hats, masks, bags, hair, and even cosmetic accessories, which are perfect for mixing and matching. Wona Trading also does not lean on its impressive catalog alone. They also provide an innovative business model that puts the customer’s best interests at the heart of their operation. For example, they offer a competitive pricing strategy that guarantees discounts to their customers, with discounts of up to 10% on qualifying purchases, as well as a reward program to better serve their customers. They also don’t require their customers to purchase minimum order amounts from their website, introducing a whole new aspect of good customer service that is lacking in the wholesale industry. In addition, Wona Trading’s shipping times are very fast, with most orders shipping the same day or the very next day. They rely on this customer-centric approach for success and over the past decade and more it has delivered them amazing success. With more and more loyal customers being added to their retinue by the day, Wona Trading looks to continue to provide a level of service to its customers that is an icon to others in their industry. Naturally, their levels of customer service leave little to be desired and have been instrumental in creating the ideal shopping experience. Whether you visit them in-store or simply peruse their online catalog to get a better feel for what they sell, they’re hardly ever more than a call away and are always willing to field customer concerns or comments. Customers that are interested in learning more about their wholesale fashion accessories, jewelry sets, and more are asked to contact their customer service team directly. Please feel free to contact Wona Trading at 212-725-3616 or by email at info@wonatrading.com.