8 Tips for Buying Wholesale Jewelry

We know that shopping for all the right styles of wholesale jewelry is much easier said than done. It can be difficult trying to figure out the balance of different styles coming together so that you can provide your customers with exactly what they are looking for in their jewelry, each and every time. The good news is that there are some ways that you can shop for wholesale jewelry to improve your success in selling products. If you know some of these tips, you can have a much easier time figuring out which styles of jewelry to purchase next and improve your chances of making all the right purchasing decisions. Having this knowledge could help you greatly to make your purchases wisely.

In our experience here at Wona Trading, working with businesses of all sizes and catering to different audiences, we have noticed some things that have helped others to figure out what types of jewelry were the best fit for their customers. Once you have a solid idea of what you are doing and how you should be making purchases for your business, you should be able to eventually get into a pattern or flow so that it feels much more natural to shop for wholesale jewelry and it will eventually become fairly intuitive for you. You just might need a little help in getting to that point and we have a few ideas that might help you get there. Here are some tips to help you when buying jewelry for your store. Take your time going over each bit of advice and see what it can do for you and your business.

1. Imagine Your Customers

This may seem like it should go without saying, but it is important enough that we have to stress the point. Before you make any wholesale jewelry purchase, you have to have a distinct vision of your audience. This plays a major role in what you buy because you need to buy pieces for a certain type of person. Imagine why your customer is buying jewelry, how they would wear it, and when they would wear it. With all of that in mind, you are ready to purchase products you believe they will like.

2. Be Mindful of Color

Color makes a huge difference in how we see a piece of jewelry, so you need to give it some thought before you purchase. People have certain associations with color that affects the way they wear that jewelry. You have to acknowledge that some colors are more popular than others and people will turn away from jewelry if they do not feel like they would wear that particular color. It varies based on plenty of factors like time of year or the style, but you just have to give it thought on a case-by-case basis.

3. Keep Timeless Styles

You always want to carry some options for classic, timeless styles of jewelry because they stay desired regardless of the trends or time of year. Even if the current trends steer away from styles like simple metallic bangles and pendant necklaces, these styles are still appreciated for being so universal and easy to wear. Many people are not interested in following trends or wearing anything flashy and dramatic. They just want simple pieces that they can wear with any outfit and for any occasion. Keep your eye out for these elegant styles and try to keep a few options at all times for these designs.

4. Discover Trends

An important aspect of purchasing wholesale jewelry for your store is following trends as they change. Classic, simple styles of jewelry are consistently popular, but they are not your only options. Your customers would probably enjoy seeing some good options for trendy costume jewelry in your store. In order to purchase wholesale fashion jewelry for your store, you will need to keep up with trends as they emerge, evolve, and eventually fade away for a new style to take its place. You can do much of your research online if you are on social media seeing what celebrities and style-savvy people are wearing frequently. Many outlets also post about jewelry trends as they appear, so you can read up on these things every now and then to stay aware.

You might be relieved to at least hear that Wona Trading is constantly keeping up with evolving trends, so you can find the latest styles you need here every time. Just as a bit of advice, trends often lead into the opposite style emerging shortly after they become less popular. So if you see that large, chunky statement necklaces are trendy for a while, it is only a matter of time before subtle, simple necklaces become preferred.

5. Change With the Times

As you shop for wholesale jewelry, you want to make sure that you are not becoming too rigid in your selection of products all throughout the year. If you have a habit of simply repurchasing products and buying similar styles all year, you will want to loosen up the reins to become more fluid in your decision-making. The styles that you purchase should change throughout the year based on the seasons, holidays, weather, etc. People's wardrobes and styling are not usually static through an entire year. They tend to swap out some of their clothes and jewelry in exchange for different styles that feel more natural and appropriate for that time of year. While you make new purchases for jewelry, try not to choose the same styles consistently and instead be more flexible as styles change with the seasons. The brightly colored beaded bracelets you sold in the summer might not do as well in the winter as a silver cuff bracelet, and vice versa.

6. Experiment With Your Offerings

You should try to keep new styles of jewelry coming in and out of your store instead of a few particular styles. If you do not allow yourself the freedom to experiment with different offerings, you are only closing yourself off to new possibilities. It is good to mix things up every now and then so that you can test the waters and see how your customers react to new things. It is meant to be a learning experience for you so you can take that information and apply it to your future purchases. If you only offer the same basic styles of jewelry in different colors, you will only attract customers interested in those exact styles.

When you experiment with a variety of styles, you are essentially welcoming new audiences to your store to shop around. It does not have to be too much either, just a new style or two each time you place an order for wholesale jewelry. That way, you are not investing too much of your resources into uncertainty. With the information you derive from these little test runs, you get a better idea of what your audience wants to see from your store. Then in your next purchase, you will get less of this, more of that, and react quickly to what your customers are telling you they are interested in.

7. Choose Complementary Styles

Every now and then, you want to take a step back from what you are doing and see it for the bigger picture. Take a look at all of the individual pieces of jewelry you are purchasing and think about how they all would look together. This could apply to either physical brick-and-mortar stores or online shops. You might find some benefit in choosing products that all look good together and complement each other in style and color. Having a collection of products that are appealing to the eye could invite more attention from potential customers than just beautiful individual pieces.

From a distance or at a glance, customers may not see every little detail and every single piece of jewelry. What they can see, however, is a collection of beautiful jewelry that creates a strong presentation overall. That is what brings them in for a closer look at the designs and smaller details. Seeing all of these pieces of jewelry that look good together could also spark an idea in the minds of your customers, convincing them to buy more than one item since they can already clearly imagine how they would wear those pieces together. It might be helpful for you to have a vision in mind for what you want while you are shopping for wholesale jewelry so you can look for certain pieces that connect to that idea. Before you make your purchase, give your shopping cart another glance to see how all of the pieces look together and how they would look out on display with each other.

8. Offer Display Pieces

Another type of product that you might want to consider for your store is jewelry displays. It makes sense as a complementary product meant to go along with the jewelry itself. Even if you do not want to focus much retail space or attention on displays, you should still give the idea some thought seeing as it has so much potential to be sold alongside jewelry. Let's get into the idea behind that. Jewelry display pieces, as beautiful as they can be on their own, are intended to play support for different types of jewelry. Just as people are browsing through their options for jewelry, they see display pieces that remind them that everything they are buying will need a place to go. They take a moment to reimagine their jewelry collections and visualize where everything belongs in their current storage system. It is a gentle nudge to encourage them to get display pieces for their new jewelry.

Even if they already have enough space in their collections, seeing these displays could help them to reconsider how they have their pieces displayed. They may see an earring display rack and think it would be a beautiful way to show off their jewelry instead of hiding it away in a drawer or box. Seeing the jewelry could encourage customers to buy display pieces to put them in, and seeing jewelry displays could encourage them to buy more pieces to put out on display. The two types of products play off of each other well, so it would make sense to put them together.

We understand that it might seem like a lot to process all at once, but once you get a good idea of how to apply each point in real life, it should all fall into place much more easily than you may have expected. You just have to get the hang of things over time and all of these ideas will come into play on their own as you make your purchases. What it all ultimately comes down to is knowing who you are buying for and what your options are. When you find the perfect intersection between the two, you can create the ideal lineup of jewelry offerings to make your customers consistently happy. All that is left for you to do is to take the advice you feel best relates to your business and apply that to your future purchases of wholesale jewelry. You can start right here at Wona Trading and explore our wide selection of jewelry across different categories. We have something for everyone, so no matter what your customers' preferences are, you know that you can find what you need here.

And if you need any assistance in making your purchase, figuring out what to buy, asking about prices, or what it is like to shop with Wona Trading, we are always more than happy to help. Please feel free to reach out to our customer service team by email at info@wonatrading.com or by phone at 212-725-3616 during business hours.

5 Tips for Buying Jewelry Wholesale

We understand buying wholesale goods for any business can be challenging. You want to have all of the right products so that your customers will be interested in them and make a purchase, but that is easier said than done. In order to help you figure out how you want to buy jewelry wholesale, we gathered a few ideas based on our experience of purchasing products. This should give you a better idea of how you will go about your next wholesale order for jewelry. With that said, here are five tips we have for buying jewelry wholesale.

1. Do the Research

Before you make any purchase for jewelry wholesale, you want to do some research on what is currently in style for jewelry and accessories. Since jewelry trends are continuously changing throughout the year, it is important that you know what people are actively looking for at any point. This is even more valuable information for you if you sell fashion jewelry and have many younger customers since they are more likely to care about trends. Luckily, the internet makes it easy to keep up with styles and do light research on what is trending at the moment. After doing some research online through social media, posts about celebrity fashion, and articles discussing trends, you will have a better idea of the current trends. You can do this a handful of times throughout the year to always stay on top of things.

2. Think of Your Audience

In addition to doing your research on style trends, you should pay attention to the styles of your customers themselves. Consider how old they are and how that impacts the way they dress. Ask yourself where they are going and what they are going to do while wearing the jewelry they are buying from you. Are they going to parties, dates, special events, work, or school? Think of what you normally see them wear. Customers who dress modestly for work and school have very different interests compared to ones who wear colorful, bold outfits for concerts and parties. Identify who your customers are, so you can provide what they want in their jewelry.

3. Create a Mix

Provide your customers with a selection of different styles to shop from. Carrying different styles widens the audience you can serve and the occasions for which they would come to your business to buy jewelry. The same customer might need drastically different styles of jewelry for work compared to their personal time. Provide some options for casual, classic, elegant, and fashion jewelry even if some categories are more popular than others. You can always provide more options for the popular styles, but it is still good to present variety. Customers might find colorful or elegant styles draw them in, even when they only wear simple styles ordinarily. Diversity may catch their attention to invite them for a closer look.

4. Shop Seasonal Styles

While you are shopping for your store, you want to consider the seasonality of the pieces you are picking up. As with clothing, styles vary throughout the year and people tend to wear different styles of jewelry in the summer than in the winter. Wona Trading stays up-to-date with all of the latest trends, so you should be able to find appropriate seasonal styles any time of the year. During the warmer months, you will probably want to pick up options with bright colors, beadwork, and body jewelry. For the colder months, you may want heavier jewelry with gemstones and elegant, statement pieces for the holidays.

5. Test Out Ideas

Allow yourself to experiment with new styles of jewelry from time to time. It does not have to be much of an investment, just introduce a new style that you are unsure about and provide a smaller selection for that style than every other type of jewelry. This way, you can test out how your customers will respond to those new styles and see if it is something you want to provide more of in the future. When you shop for jewelry wholesale, include one or two styles that you are curious about and see how they perform in your store.

For more ideas and suggestions for buying all kinds of jewelry for your store, you can check out some of our other blog posts where we often talk about jewelry wholesale and other accessories we have available in our shop. You may be able to find some helpful information there that you can use for your own business. Aside from that, you can always look over our product selections and see what you believe your customers would be excited to find in your store. We have a large catalog of products including wholesale jewelry, so you will certainly be able to find what you are looking for, at a great price.

If you have any questions about buying from Wona Trading and what that experience is like, you can always reach out to us and we will gladly get back to you right away.

Wholesale Necklaces You Should Consider Buying

Anytime you plan out your inventory, you essentially become a trend forecaster. You are trying to determine which types of items will perform the best and be the most well-received by your customers. You must make an informed decision regarding which types of products and which exact varieties you want to have available in your store for purchase. This leaves you to imagine who your customers are, what they would come into the store looking for, and what they would be interested in seeing. With jewelry, you have a wide spectrum of styles and designs to choose from for your store. In some cases, it will be classic, universal styles that never seem to go out of style entirely. In other cases, it will be more trendy types of jewelry that keep up with current evolving styles, particularly among teenagers and young adults. Before you jump in and make any kind of wholesale jewelry purchase, you want to have a clear idea of what your options are overall. Let's focus on wholesale necklaces for now and discuss all of the types of necklaces you may want to consider purchasing for your store.

After going over each one of these broader categories for wholesale necklaces you can buy, you will have a better understanding of what your numerous options are and what you will want to choose between to serve your particular customers. This should make it easier for you to determine what types of necklaces you should be purchasing for your store's inventory.

Know Your Customers

When planning an order for wholesale necklaces, the first thing you will want to do is consider your audience. Think about who you are actually trying to sell products to and what they will want to see in your store. The more you know your customers, the better you will be able to predict what they want to buy from your store. So let's take a moment to first consider what your target audience is like and what could lead them to certain types of necklaces over others. First off, you will want to consider basic details like their demographics. Age, for example, could play a huge role in the types of jewelry they would be looking for. Then think about the purpose for them shopping at your store and for necklaces. They may be coming in to find something for a special occasion, or they might want something for daily use. Think about what the area you sell to is like and what are the sorts of things they will normally wear in that community.

Each of these factors plays a role in how your customers will shop for jewelry and how they respond to the different types of jewelry you have to offer. You will want to have a good number of options for the things that they will purchase the most often and fewer options for jewelry they will be less likely to purchase. However, you will want to keep in mind the appeal of diversity in styles. It could be helpful for your business to always keep around a few extra styles that are more eye-catching and less likely to be worn daily so that it will draw in more customers to examine your offerings. Even if they ultimately end up purchasing a simple chain necklace, it could be the colorful, detailed one that called them to look in the first place.

While you may find that your customers are more drawn to certain styles than others, you may still want to offer a smaller selection of different styles just for the sake of diversity. This also allows you to test for your audience's tastes as these rotating styles could reveal to you that your audience is interested in another type of style. Then you could try offering more of that to see how great the demand for it is. Providing a bit of variety can help you to experiment with what you offer with low risk since you are purchasing such a small amount at a time. In order to make a successful purchase of wholesale necklaces for your inventory, you want to start off at a good point of understanding.

With this in mind, we should be ready to move into discussing each category of necklaces that you will want to know about. You can choose to purchase from as many or as few of these categories as you see fit. The main point is to know what options there are so you can determine which ones fit your needs and the needs of your customers. Wona Trading has a considerable selection of necklaces in each category, so you will be able to find some great options for whatever you need.

Classic & Simple

Classic designs are an easy route to go down because they are so universally appreciated. These styles also tend to get more use in people's lives since they are so simple. Most people do not wear bold statement jewelry on a regular basis, but they are much more likely to be interested in wearing classic styles on the day-to-day. These classic designs, of course, include such details as pearls, gemstones, metals, simple patterns, and subtle use of color. Colors with these types of necklaces tend to be more subtle because they are not meant to draw too much attention most of the time and they are meant to work for a variety of different outfits or occasions.

You will often see color or gemstones being used in these styles of necklaces as pendants hanging from a simple chain necklace. This is a good, universal style that will work for a wide range of audiences and a wide range of styles. They can be dressed up for special occasions or dressed down for the everyday. You are most likely going to see some interest in these types of necklaces since so many people find these appealing for the amount of use they can get out of them. For that reason, you may want to have a good assortment of these necklaces available in your shop. This type of necklace will work especially well in neighborhoods where people are more likely to dress conservatively and simply on a daily basis.

Chains

Following a similar route as the classic styles of necklaces, we have chains. These are even more simple than traditional, classic designs because they do not typically employ the use of crystals, gemstones, or color. They can be worn with pendants, however, which gives them the option to be used in different ways and offer some versatility. The design elements of chain necklaces normally have to do with the size and pattern of the chain. Some are larger and meant to appear more stylized and noticeable. Others are thinner and easier to wear without drawing attention. Sometimes that is the goal that people have with their jewelry. They want to wear something nice that makes them feel more confident and pulled together, but they do not want to have a lot of attention to what they are wearing specifically.

The main appeal of chain necklaces is the simplicity. They are simple designs that are easy to wear with just about anything so they fill a similar role as classic styles. Chains are also more popular as a unisex option that men and women alike feel comfortable wearing typically. You could choose a few different styles and sizes of chain necklaces for your customers to wear with other necklaces and pendants or alone. Chains layer well with other chains of different shapes and lengths, so you may want to consider length and thickness as the two main varieties you want to offer in silver or gold.

Chokers

Although choker necklaces typically skew towards a younger audience, there are many different styles of chokers that make them quite popular with people in different age groups. You can find chokers that are more in tune with the latest trends and popular with people who keep up with changing trends. These will normally be more eye-catching with brighter colors and accent details. There are also more elegant styles of chokers that make for a very sleek, refined look for the evenings. While your first thought of choker necklaces may have been towards youthful, trendy styles, you should know there are many options for this shape of necklace. If you notice that chokers are making a comeback or that the people in your area are often wearing some sort of choker, you might want to keep up with that by offering chokers that they would be excited to see in person.

Fashion Jewelry

As we just touched on trends, let's delve further into this field. Fashion necklaces are meant to keep up with the constantly evolving trends in the fashion world. They are typically much more bold and experimental than simple chains and play off of many more design details. They can involve all sorts of colors, motifs, and materials. There are really no limits when it comes to fashion necklaces, so you have a lot to choose from for your store. To help you narrow your options down, you will want to stay aware of current trends and try to keep up with them. You can find many suggestions for emerging trends by looking online, but you may also want to look at your audience again to see which trends they are latching on to. From there, you can shop for the wholesale fashion necklaces you want to offer and get them in time to capitalize on the buzz around that trend. We always stay up-to-date with changing trends, so you are sure to find exactly what you need right here.

Long Necklaces

Selling longer necklaces can be a good opportunity to promote multiple necklaces at a time. This is because longer necklaces are easy to wear layered up with other necklaces of varying lengths. If you are going to put some of your products out on display, you may want to consider featuring longer necklaces paired with shorter chains and chokers to show off the jewelry, how you can style it, and encourage people to purchase more than one necklace at a time so that they can recreate the same style for themselves. Of course, these necklaces still work well on their own as statement pieces in an outfit. You might want to look for longer necklaces that have a large pendant at the end. It is a style that many people look for but often do not find in stores.

Evening Jewelry

More extravagant jewelry fit for evening wear tends to be purchased for specific occasions when people will want to look their best. Although these occasions might not take place the most often, people still take them seriously when they do come up and want just the right jewelry to elevate their appearance for the night. You may want to purchase these styles more seasonally to keep up with events like graduation and prom, but you could also keep them year-round if you know that your customers have many occasions all year long. Look for larger crystals and details that immediately attract the eye. Some may be more simple, while others are more large and prominent. Just remember who your audience is and how often you expect them to come into your store looking for this kind of jewelry.

Since we have established what some of the larger categories of necklaces are, you should have a better idea of what you want to purchase for your own store and customers. Even if you are not entirely certain yet, you should still feel more informed about what you can choose. At the very least, you may have narrowed down your list of options based on what you know your customers come in to look for. With that knowledge, you can then take your time browsing over all the styles of wholesale necklaces in our shop and look over which designs seem like the best fit for your store. Wona Trading carries a huge variety of options for wholesale necklaces ranging from classic styles to trendy ones with new styles constantly coming in, so you will always be able to find new things on the website every time you visit. For more information about the products we have to offer and possible recommendations for your store, you can always send us a message and we will be happy to provide assistance.