We like to provide a wide range of jewelry styles and categories at Wona Trading so that you can have all of the options you need. No matter what you or your customers prefer, you should be able to create a well-curated, thought-out selection of jewelry to sell through your business. It is good to have plenty of options and to know exactly what those options are so you can feel confident in preparing your business to sell these items. But before you can purchase anything, you have to first have an idea of what it is your store needs. With the huge selection of fashion jewelry in a wide range of styles, this could prove itself to be more challenging than you might have thought at first.
Out of your many options, you have to narrow it all down to a select group of styles that suit your business and your customers. Although it can be a bit difficult at first to narrow down your selections, we assure you that it does become much more simple and almost intuitive over time as you familiarize yourself with the process. To help you with this process, we decided to provide you with some tips for purchasing wholesale fashion jewelry. With all of these points in mind, you should have a better idea of how you are going to approach wholesale jewelry purchases in the future.
Know the
Occasion
The occasions for which people buy jewelry can be summed up into two basic categories, at least for our purposes here. Those categories are for everyday, casual wear, and for special occasions. Everyone will have a different idea of what jewelry they want to wear every day and what they consider to be for special occasions, but generally, everyday jewelry is subtle and simple while special occasion jewelry is more bold and showy. When it comes to purchasing fashion jewelry for everyday use, you will definitely need to consider the "less is more" approach. This sort of fashion jewelry should be simple and flexible so that it can be worn with anything that they choose to wear on a daily basis without it distracting or drawing attention. This could include simple band rings or rings with a small stone at the center, pendant necklaces with thin chains, subtle metallic bracelets, and stud earrings. For these styles, you want to lean towards traditional metallics like gold, rose gold, silver, and bronze with stone accents.
On the other hand, jewelry meant for special occasions has much more wiggle room for variety. This sort of jewelry could either be worn with more dressed up, styled outfits, or for fully formal attire and special events. For this category, you can do much more with the pieces you select in regards to color, size, design elements, and materials. You do not have to confine yourself to any particular materials or colors like with everyday jewelry. You can go with bigger, brighter, and bolder styles. The one exception for this category is when people want particular jewelry for special events. Then you will want to provide more glamorous, elegant jewelry featuring large stones and grand designs for evening wear.
Keep Up With Trends
An important aspect of business in any segment of the fashion industry is understanding and forecasting trends. Style trends essentially lead the way for many people to dress themselves a certain way and to seek out various versions of one particular style. Whenever a new style trend rolls around, it is a great opportunity for business owners to capitalize on it by offering products that fit the current trend. In order to do this, however, you have to move quickly as trends can change and other businesses will already have options out for sale.
While all of that applies to more brief trends, you must also consider larger trends that are more long-term. Not all trends come and go in a few months; some can even last years. These larger trends are easier to work around since they are more pervasive and long-lasting. You do not have to rush in order to keep up with this sort of trend. We understand that it can be difficult for many business owners to keep up with the current style trends in fashion jewelry, so we like to take some of the burden off of their shoulders. Wona Trading keeps up with changing styles and trends and offers these kinds of products quickly so that you can quickly adapt to the next trend and have products ready for your customers to look through.
Plan for
Seasons
Understanding the seasonality of fashion styles is similar to understanding trends overall. People are more likely to wear certain types of jewelry at certain times in the year than others. This is an important factor to keep in mind when purchasing wholesale jewelry. While there are larger trends that persist throughout the year and people will continue to wear some jewelry at any time during the year, there is a general pattern we see year after year. Some styles of fashion jewelry are more popular in the warmer months and some are more popular in the colder months. This has to do with several factors including the clothing they wear, the events they attend, the upcoming holidays, and the weather itself.
Spring and summer styles tend to involve lighter and brighter colors like pastels and neons. They are more fun and flashy since people are able to wear less and show off their jewelry more. You might see more beading, bracelets, drop earrings, and flashy styles or color patterns in the spring and summer for example. The fall and winter will be more likely to show sparkly, crystal jewelry and rich, deep colors. Metal jewelry with any kind of sparkling stone becomes much more popular. Of course, seasons vary based on geographic location, so you must consider how all of this applies to where you do business in particular. Selling online internationally opens you up to all seasons at once.
Which Colors to Prioritize
Even if you feel sure of which styles of costume jewelry you would like to purchase, you will still have to decide which colorways you would like to see them in. Color plays a huge role in how your products are perceived at a quick glance. Before your customers have the chance to take in and examine all of the details, they will first notice the color. A bold, beautifully bright color might be able to catch their attention quickly, but it could be the subtle color that they end up purchasing. You want to have options, but not so many that it becomes difficult for you to display and carry all of the inventory. It is also likely that some colors will sell more than others, so you will want more of those. Neutrals like black, clear, and metallic finishes will generally do well since they are easy for people to style. Some other colors are popular and quite easy to wear like light blue, light pink, or lavender. A bold bright color like cobalt blue or fiery red is less likely to be worn every day, but could still be loved nonetheless, even if only worn on occasion. These eye-catching shades at the very least can capture someone's attention.
By Type of Jewelry
Now that you have more of a general understanding of what you should consider when shopping for wholesale fashion jewelry, you should look at the different categories of jewelry individually. Let's look over each larger category of jewelry and discuss some of the things you should keep in mind when you are looking to purchase these types of jewelry. It is good to note that while some details can apply to wholesale jewelry overall, some are more applicable to certain categories over others. Let's take a look.
Earrings
With earrings, you will certainly want to keep a good supply of more classic, understated styles that people will find easy to wear any day of the week. Think of pearls, clear stones, and metals. In addition to these classic styles, you will also want some variety with trendier styles of earrings. Have some options that are brighter and more exciting like earrings in the shapes of fruits and butterflies. You can get creative with these styles since there is so much to choose from. It can be kitschy, kooky, and dramatic, perfect to balance out the largely subdued styles you have.
Necklaces
Necklaces, like earrings, come with a wide range of styles that are drastically different on either end of the spectrum. There are more simple styles like chains or pendant necklaces that are great for day-to-day use. Then there are larger, more dramatic necklaces that are really only intended for formal events like ornate crystal bib necklaces that give off immense amounts of glamour. In between these two extremes, we have fun, colorful styles like long necklaces with a chunky pendant or charmed chokers. Give yourself room to breathe with a mixture of the above, but consider what occasions your customers are shopping for. It might be better to skew towards one end of the spectrum than the other.
Bracelets
& Rings
Bracelets and rings could easily go from summer casual to winter elegance depending on the style you choose, so keep that in mind as you shop year-round. Simple bands and bangles with a pop of color could work for a fresh summer look, while jeweled bracelets and statement rings are better suited for holiday parties. Pull together everything we discussed above, and you should be prepared for any occasion or time of year.
Various
Body Jewelry
One might say that body jewelry falls into a slightly different situation than some of the other categories of jewelry. While each of the other categories has some styles that are seen as casual and others that are more suited for occasional use, body jewelry is largely considered "special occasion" jewelry. It is normally worn for parties or for dressing up in summer-friendly outfits. Of course, as with all jewelry, it can be worn at any time and for any reason, but it is worn for more specific occasions typically. With fashion body jewelry, you might find it is best to take that into consideration. It could be better for you to offer these styles more seasonally as the weather warms up and people are more interested in adding body chains or head chains to their outfits.
If you feel like the people who normally shop around your store would not wear body jewelry even if given the option, then you might want to pull back a bit. Perhaps test the waters at first with some fun, but simple styles of body chains, hand chains, and arm cuffs in the spring or summer. Your audience could be interested in that type of jewelry if given the chance to see it in person. This type of jewelry is a great example of seasonality. It is much more likely to be purchased during some seasons than others and may change in popularity depending on the current trends. All of these are things to consider before purchasing any wholesale. Your best bet here might be to offer a small amount in a trial run and go from there.
Shopping for wholesale fashion jewelry can be a fairly easy, even enjoyable process if you feel confident with what you are doing. Take some time to process all of the information here and let it all sink in before you make your next wholesale jewelry order. We know all of this is a lot to absorb at once, but we wanted to make sure that we provided you with a good amount of information to feel better about buying costume jewelry through wholesalers. If you worry that you might forget some of this information, remember that you can always revisit this post and go over everything again. Consider Wona Trading to be a resource for guiding you along this experience. You can also reach out to us by phone or email if you have any questions about our products or purchasing wholesale fashion jewelry from us. We would be happy to help you along the way as you get more comfortable with purchasing jewelry for retail.
