How to Shop for Wholesale Crystal Jewelry

Before making a wholesale jewelry purchase for your shop, there is a huge factor that you want to consider ahead of time. You want to be able to predict all of the items your customers will want to buy and have the right amount of everything in stock. You want everything you offer to be well-received by the bulk of your audience. To do so, you will need to look at your potential customers and get a solid idea of what they are looking for and what they will like. If you are interested in picking up some wholesale crystal jewelry to sell, then you will want to think about how your audience wears crystal jewelry, why they like it, and what kinds they would like to purchase and start wearing. Considering the amount of experience we have at Wona Trading with so many different types of jewelry, we thought we could pass some of that along to you to help you feel more knowledgeable and comfortable when shopping for wholesale crystal jewelry. We gathered some information that you may find helpful when preparing to make an order for crystal jewelry.

Why Do People Choose Crystal Jewelry?

Before you can make any kind of wholesale jewelry purchase, you want to give some thought to why your customers are interested in that type of product. Consider why some people might want to buy and wear crystal jewelry. It could be as simple as liking the appearance of crystal jewelry. They like how it shines and adds some elegance to even a casual look. They are reasonably priced as far as more sophisticated jewelry goes but still give off the feeling and impression of luxury. Rather than looking at fine jewelry for casual or dressy events, people might choose crystal jewelry for its universal and timeless appeal. It can come across as being suited for either sort of occasion, making it a universal and accessible type of product. It can read as fine jewelry when it is actually much more affordable.

With crystal jewelry, you do not have to choose between elegance and affordability. You get to have both traits in one. Because of this, we can see why your customers might be drawn to this kind of jewelry. They get to enjoy a certain kind of look without having to spend lavishly for it. After you have a solid idea of what your customers are looking for in crystal jewelry, you can start looking at different styles to make sure you provide the types of jewelry your customers would like.

Everyday vs Special Occasion Jewelry

As we have mentioned earlier, people like to wear crystal jewelry for a wide range of occasions including going to work, running errands, spending time with friends, going to school, partying, etc. It would help if you had an idea of which types of occasions your customers might be planning on wearing their jewelry. That is because crystal jewelry can vary so much in style. The sorts of jewelry one might wear going into class are very different from what someone would want to wear for a special occasion like a prom or wedding. If you feel like it would be best for you to be prepared for customers coming in buying jewelry for both kinds of events, then you can start with purchasing both and see how they perform.

If you begin to notice the more simple, minimal jewelry moving faster, then you know that people are more interested in jewelry they can wear casually or with more elegant styles. If the bolder, more detailed jewelry does better, then you can assume people are looking for extravagance and really want to have some fun with their jewelry. Then you can offer more options of that variety. But in either case, you should be well aware of the two very different ways people could wear their crystal jewelry and what each kind of jewelry looks like.

What Colors of Crystals to Choose?

Let's take a moment to look at one of the smaller details in this jewelry and discuss color. Like gemstones or any artificial kind of stone, you will find all sorts of colors available, even ones that have a shift in color under the right light. While the styles of the chains and settings make a great difference in how the crystals are perceived, part of the attraction remains within the crystals themselves. People are drawn to certain colors and will show a preference for their favorite colors to wear. You may want to shop for wholesale crystal jewelry in a few particular colors only. With crystals, people will usually stick to the same colors they would purchase for gemstones. Clear is highly popular since it is deemed classic, universal, and easy to wear with anything else.

In contrast, black is popular for its neutrality, although it is often associated with evening styles and more dressy looks. Besides clear and black, however, you can look at colorful options as well, just more selectively. Light blue or pink could do well for daytime use and red or dark blue could do well for the evening. Other than that, colors become very personal to the one wearing them and since you cannot have everyone's favorite colors available at all times, you might do best with mostly neutral colors and a few colorful ones mixed in there.

Types of Crystal Jewelry

With a basic understanding of why people like crystal jewelry and when they want to wear it, we can move on to shopping for your wholesale crystal jewelry. Looking at each type of crystal jewelry you might want to have in your shop, let’s look at what styles people are generally drawn to.

Crystal Earrings

Starting off with earrings here, you can immediately see a huge difference in the styles available. As we mentioned earlier, people will often wear this type of jewelry for completely formal or casual events. This translates very loud and clear with earring designs. You might see crystal earrings with very little detail to them so that they look nice but do not draw too much attention. These are the "everyday" kinds of earrings that can be worn frequently and for rather mundane occasions like going to an appointment and work or completing multiple errands in a day. These kinds of earrings come in handy when people want to look a little bit nicer than normal but do not want to feel fussy or overdressed for the day. Even something as simple as clear crystal studs can make a difference in how someone feels they look.

Crystal studs are often very simple but very diverse, so you have many to choose from. We have lots of options for subtle crystal earrings at Wona Trading, but we also keep many options for more detailed designs. These kinds of earrings are more dramatic and attention-grabbing. They are a better fit for formal or fancy occasions than for everyday activities. You will see drop earrings and earrings that are generally larger and more flashy. In this case, the simple earrings might be better to have more of since they are so flexible in styling, but more dramatic styles certainly have their place.

Crystal Brooches

When it comes to utilizing crystals in design, one type of jewelry always comes to mind. That is crystal brooches of course. Crystals have long been used in designing and creating brooches that stand out. They add a great amount of shine and dimension to the details in a common brooch and elevate the entire thing to be much more glamorous and visually intriguing. It is a classic style of accessory that has prevailed throughout the years. A high-quality, well-made crystal brooch is the sort of thing that a family could hold onto for years. It is an easy-to-adopt style that still holds its own being used for either fun, playful styles like shamrocks for St Patrick's Day or for more elegant styles like flowers and more abstract designs.

Crystal brooches are not as commonly worn these days as earrings are, but they definitely still hold a place in our hearts. When people think of crystal jewelry, brooches do often come to mind. These days they will more often be seen for dress attire or for more kitschy occasions like holidays (think about ugly Christmas sweaters and holiday vests). Either way, we still love them. If you think that the customers you attract will be interested in these styles, then this is a category you want to consider.

Crystal Bracelets & Arm Cuffs

When dressing for special events, crystal bracelets are warmly welcome. They are great for adding plenty of drama to an otherwise simple outfit. Despite how extravagant they can be they are easy to wear because they are generally less distracting in an outfit. They do not take away attention from other points of the outfit but do lift the appearance overall. They are great at elevating a simple outfit so that it feels more dressy and appropriate for special events. Arm cuffs in particular are fun because they are a toned-down form of body jewelry that can even be worn with simple outfits.

Although you can find crystal bracelets that are much more subtle in design, you will often find them in more bold, dramatic styles. They lend themselves well to elegant dress, but can also be worn more casually for some fun and personal flair. If you think that the dressier styles of bracelets with large crystals will sell mainly seasonally (around the holidays or prom season for example), you can shop for them around those times of the year and mainly have the simpler styles with thin bands. It’s good to have options, but you want to capitalize on the space you have available to get the most out of it.

Jewelry Sets

When shopping for wholesale crystal jewelry, you may want to take a look at some jewelry sets to sell as well. These are sets of earrings, bracelets, and necklaces that feature matching crystals and similar designs. They are meant to make it easy for someone to accessorize for a special occasion with their jewelry. These kinds of sets are great for those preparing for major events like dances, galas, wedding parties, etc. You might see this as something you would want to invest in seasonally unless your business thrives on these kinds of events for sales. In which case you might want to have a good variety of these sets in different styles and accent colors. The sets range from simple pendants and delicate bracelets to bold, statement-making necklaces with chunky chains. They are already coordinated so it is easy for people to decide what they want to wear for themselves. They also have the option of wearing all of the pieces together at once or picking and choosing which one or two they want to wear for the day.

Jewelry Displays

Once your customers have collected enough beautiful jewelry, they will need a good place to put everything. To go with the jewelry you are selling, you may want to consider also selling jewelry displays. They give the user a nice way to hold and display their jewelry so that it is all easy to find and enjoyed even when not being worn. Give your customers a few options for displaying their crystal jewelry in the open.

With this information you have now about purchasing wholesale crystal jewelry, we hope that you will feel more confident when choosing what you wish to have for sale at your shop. You have to think about the jewelry itself, but also the customers and how they plan on wearing their crystal jewelry. Take your time looking over these categories on our website and try to keep these factors in mind so that you will feel like you are looking at things from your customers' point of view. We are more than willing to assist you as you decide what to buy, so please reach out to the Wona Trading customer service team for any questions you might have. You can reach us through email at info@wonatrading.com or by phone at 1-212-725-3616.

Wholesale Fashion Jewelry for the Summer

 

When shopping for wholesale fashion jewelry, you should consider pieces that play up to the season. Being seasonal allows you to target people's specific interests more since a large number of people will be looking at similar things for a certain time period. While you might not be able to predict every trend of the year, you can still prepare your shop with trendy jewelry for the season. The good thing about seasonality is that there are some consistent patterns that we see year over year. If you know about these consumer patterns, then you can be ready for when that season rolls around, with jewelry that matches people's tastes around that time of year. To help you identify those trends, we listed out what types of jewelry people enjoy in the summer, by category. Once you have a feel for each one, it should almost become intuitive to shop for seasonally appropriate wholesale fashion jewelry in the summer.

Statement Earrings

Summer is a great time for people to start experimenting with different earring styles. The season brings out larger, bolder earring choices with bright colors to match. In the summer, people tend to be less shy and modest with their earring selections, opting for more noticeable jewelry with larger decorative elements to them. You will see large hoop earrings, ones sporting multi-colored feathers, and bright stones like turquoise. For the summer, look at oversized, colorful, and drop earrings. You do not have to worry as much about “timeless” styles at this time. When shopping for wholesale fashion jewelry in the summer, go big with earrings. This is probably the category in which you can have the most fun, so look at different styles, even more playful, kitschy ones like earrings in the shape of flowers and fruits.

Layered Necklaces

With necklaces, we start to see things tone down a bit, but we still get to invite some fun and playfulness. One thing that the summer brings out in jewelry is layering. This is something that you will see with different types of jewelry but definitely with necklaces in particular. Summer is a good time for layering up on necklaces of different lengths, thicknesses, and styles. As different as they might seem alone, what matters is that they work well together. To keep up with this seasonal trend, you want to stay stocked on chokers and much longer necklaces. You can also promote or display these together to inspire your customers to get more than one at a time, so they can layer them up for themselves.

Beaded & Stacked Bracelets

Much like with necklaces and earrings, beaded and layered styles of bracelets become popular for the summer. Explore your options for bracelets with beads that are meant to be stacked up on the wrist, and enjoyed as a more maximalist style. Aside from beaded bracelets, people enjoy plain bangles layered on the arm, creating a similar style as the beads, but much more toned down with simple metallic bracelets. When buying wholesale bracelets in the summer, remember to look for bracelets that can be layered and sold in sets.

Simple Rings

With rings, the trends we have explored so far seem to take a turn. Rather than large, layered-up rings, you will often see more simple, toned-down styles. Of course, large, colorful looks still show up here and there, but largely the trend shifts over to subdued rings for warm weather months. To keep up with this trend, you can look for small, delicate rings that have one small design element to it like detail or stone at the center. Lighter, brighter colors tend to pop up, so keep your eyes on stones like turquoise or citrine.

Body Jewelry

The summer is definitely the best time for body jewelry to come out in full force. Just as people are starting to bare more skin for the heat, they are more interested in decorating themselves and their outfits with things like gold body chains and arm cuffs. You can play off of this very seasonal trend by providing your customers with a few options for body jewelry. Smaller, more subtle types like anklets will do well around a shy or conservative crowd. Full-on body chains and headpieces will fare better in certain areas where people are more experimental with styles.

Get ready for the summer with fashion and costume jewelry that feel like they were made just for that season. Wona Trading has wholesale fashion jewelry that fits for each individual season, as well as wholesale jewelry that consistently works throughout the year as classic, staple pieces for many. Look over each category of jewelry and pick out the pieces you think will perform well with your customers in the summer. If you need any more help or ideas, you know where to look. At Wona Trading, we are more than happy to help answer your questions.

Things to Consider When Buying Wholesale Costume Jewelry

At Wona Trading, we do our best to provide you with high-quality options for wholesale costume jewelry, while keeping everything as simple and transparent for you as possible. We strive to make shopping wholesale a straightforward process that you feel confident about managing on your own. To help you with that process, we've decided to list out the main categories of costume jewelry you might want to purchase and provided some information you will want to consider while shopping. Let’s have a look.

Necklaces

When shopping for high-quality, wholesale fashion jewelry and accessories, one of the first product categories you are going to examine is necklaces. You will first want to see what your options are and study them to identify what your shop needs. A good place to start is with the more classic styles of necklaces. You will want to be sure that you have at least some of these styles for your shop consistently. Look at simplistic designs of necklaces and consider what styles of wholesale costume jewelry you think will do well with your audience. Nameplate and initials necklaces are universally popular and attract attention from people of a wide range of ages and backgrounds. The personalized simplicity of a necklace that has your first initial or a message that you enjoy is a thing that many can appreciate. The minimalism of the design makes it easy to wear for a wide range of occasions while the personalized detail makes it feel more fun to wear regularly. This is the sort of style that teenagers and adults can both enjoy wearing. Similarly, delicate pendant necklaces are easy for people to wear on a regular basis. They do not draw much attention, making them useful for wearing often for almost any style of outfit.

For really going down the "classic" route, you might even want to look at pearls. While a simple pearl necklace may be worn every day by some, more elaborate designs will be considered dressy and reserved for special events. You might see an uptick in interest for pearls around seasonal events like Easter. Of course, choker necklaces are popular year-round, especially with younger people. Many people enjoy layering their necklaces up with chokers, short chains, and long necklaces, so if you begin to notice that that is something that your shoppers do often, you may want to offer a range in the lengths of your necklaces for sale.

Bracelets

With bracelets, you will want to find simple metal bands and cuffs that will be suitable for daily wear. That sort of wholesale costume jewelry is even enjoyable for special occasions and events when the person wants to dress up and wear elegant jewelry, but not necessarily anything made of precious metals and gemstones. Costume jewelry is a great option for accessorizing with casual outfits to wear for running errands, heading to school or work, or going out for the evening. Similar to the wearability of pendant necklaces and ones with initials, bracelets with charms featuring initials are easy to wear. Even more minimalistic than charm details are chain bracelets. Your customers might appreciate having a gold chain or sterling silver bracelets as fashion accessories. It is hard to go wrong with a slim metal band, no matter what your personal style is.

Aside from bracelets and cuffs with metallic finishes, you should look at ones with color. Not everyone has minimalistic tastes or at least they do not always want minimalism at every given opportunity. We all need a little color in our lives. That color could take the form of fashion accessories like bracelets. Stretch beaded bracelets add some color to any outfit. These are much more commonly worn casually by younger people in their teens, although you will still see older adults wearing them on occasion. They layer up into "arm candy" so the people who do buy them are more likely to want multiple at a time. You can choose earthy tones or more vibrant colors, crystals, and stones, or plastic beads. You have plenty of options here for buying wholesale bracelets, so Wona Trading has enough available at all times to keep your shop supplied.

Rings

Rings are somewhat different from necklaces and bracelets. Although there are so many styles to choose from, you can mostly narrow them all down to two main categories, at least for your purposes. Those categories are everyday metal rings and colorful, detailed rings for fun. Simple metal rings are easy to wear every day since they require so little effort to put on in the morning. It is easy for some people to fall into the habit of wearing a handful of rings every day. You can keep them supplied with these. Anything from a gold band with a braided design to a ring with a nice stone or detail at the center. Wona Trading has a good number of these types of rings, but also a diverse selection of bold, statement rings.

Larger or more colorful statement rings are not expected to be worn quite as often as the simpler styles, but they are still well-loved and collected. These types of rings are fun to wear and are easier to purchase in an impulse buy because they are so small and generally affordable. They can add a great deal to highly stylized outfits or act as a focal point for a simpler outfit. To get the most out of these rings and make them viable for a much wider audience, you may want to choose rings that have a flexible band to resize them. You and your customers will not have to be concerned about sizing issues as they would with clothing. One good thing about jewelry is that it mostly follows a one size fits all policy so that people do not have to feel left out. Once they find a style they like, they can pick it up for themselves then and there.

Earrings

Earrings can be fun when buying wholesale costume jewelry because there is so much variety there. At the same time, they can be slightly intimidating to buy wholesale for that exact same reason. You have so many types of earrings right there in front of you and you have to decide which ones are worth purchasing, how many you will want, and how many customers you think will find them appealing enough to buy. All of this is to say, you will have to choose wisely. You can look for classic or traditional styles that will see a lot of use. Pearl earrings, hoops, and studs are ones that are popular for wearing frequently, even by people who do not care for jewelry very much at all.

Once you find a few popular styles that will fill a need in your shop, you can then look at less common styles of earrings. You can look at larger, more attention-grabbing styles like colorful drop earrings or go for different types of earrings and accessories altogether. Ear cuffs and ear crawlers are becoming increasingly popular, especially among young people in their teens and twenties. One thing in particular that you will want to keep in mind when buying earrings wholesale is that we do not all have pierced ears. You really want to know who your customers are and what the area is like. If you are from a town where a lot of people do not get their ears pierced until well into adulthood, if at all, then you may want to look at clip-on earrings. These earrings have the advantage of working for those with or without pierced ears, so they are a safe bet either way. If your neighborhood seems to have no shortage of pierced ears, then this is only one less thing to worry about.

Body Jewelry

Although body jewelry is noticeably less common than the other forms of jewelry mentioned, it is still sought out by many who want to enhance their looks in a more flashy, ostentatious way. Body jewelry, including arm cuffs, hand chains, head chains, etc, is the easiest to find in the summer. People will normally wear their body jewelry in the summer with their swimwear and more revealing outfits. While it is typically only found in the summer months, body jewelry does offer some versatility for how it is worn. People will wear body jewelry to accessorize their swimsuits, casual streetwear, or evening attire.

The main thing that you need to remind yourself is that body jewelry will only work for certain audiences. If your customers are not the type to wear body chains and arm cuffs, then you will be better off putting other types of jewelry in that valuable retail space. On the other hand, if the people in that neighborhood are actively interested in body jewelry, but do not see many options locally, then they would be quite happy seeing your shop have what they've been looking for. You need to be realistic about your customers and their wants so that you and your customers will be as pleased as possible. To test the waters, you could start small with a few styles of something small like anklets or hand chains. If you see your customers picking these up right away, then there is a good chance that they will be receptive to more types of body jewelry. If not, then you will know to focus on other things instead. It is still good to know what your options are in wholesale fashion jewelry.

General Advice

Overall, when buying wholesale costume jewelry to resell, you will want to do your best to predict the trends that naturally arise throughout the year and respond quickly to the trends that seemingly spring up out of nowhere. You will want to find a good balance of jewelry that will be steadily popular year-round and more trendy jewelry that will sell quickly but for a shorter amount of time. Stay informed on the rising jewelry trends by checking online occasionally.

You will want to be observant of your customers’ wants and pay close attention to what they are responding well to in your shop. Remember that you can test out new styles with your customers. Carefully choose some items that you are not sure how they will react to and make a smaller order for that jewelry. Depending on the customer’s response to that jewelry, you will know whether you should reorder more of that jewelry or move on to something else. Experiment with the styles you are uncertain about in smaller purchases. Then you should be able to move closer to what the shoppers in that area look for and buy. The results could surprise you.

A good way to shop for wholesale costume jewelry is to pay attention to seasonality. Keep in mind what season and time of year it is because that influences how people interact with their jewelry. People tend to wear brighter colors and motifs like florals and feathers in the summer when the sun is beaming. The winter months generate a very different reaction from people. In the winter, people are typically more drawn to metals, diamonds and stones, and more dramatic jewelry. Valentine’s Day and other gift-giving holidays also lead to more jewelry purchases, so you will want to keep classic styles with metals and rhinestones in-store around those times.

You will likely have your hands full deciding what wholesale costume jewelry you want for your store. With a good idea of what you should get in each category and how you should shop, it should become a much easier process for you. You will not have to worry about which items you should get if you feel confident with how you choose your inventory. Establish a good balance of the classic year-round styles, the seasonal shift in consumer preferences, and the occasional trend. You should be able to see a difference in how your customers react to your product selection. Your friends at Wona Trading wanted to lay things out clearly for you by category so you will have a head start in picking out the wholesale fashion jewelry you want to buy. Look by category for the items you think your shop is missing, and please feel free to contact us for absolutely any questions you might have.